by successfulbob | fine art photography, Lumix GX7, Lumix Lounge, photography, photography education
As part of the Fine Art Photography portion of my class in Oakbrook, Illinois at SCU Summer Session I photographed the Doubletree Hilton hotel where the conference was held. As part of the lesson I showed techniques to convert the property image into an artistic rendition suitable for wall art, marketing or showing off on the web site. The art photography stems from a technique I call ‘Photo-Synthesis’. Adding textures, in this case textures photographed around the property, adding them as different layers and using blend modes and masks to control how everything comes together. Here’s what I came up with after returning to Sedona to tweak and refine the image I created in class. 
This fine art photography rendition of the Doubletree Hotel in Oakbrook, IL. was captured with the Lumix GX7. I really like the dynamic range of the file achieving detail in the light and dark areas of the image. I did however expand that range a bit more by taking a 3 stop bracket to achieve an even greater range. This setting is easily achieved and the motor drive of image capture makes it easy to align the images even when hand-holding the camera. As a Lumix Luminary I was able to use this camera in advance of it’s release on October. Gotta tell ya’ I’m likein’ it!
As a shameless marketer I have sent a copy of the image to the sales department of the Doubeltree Oakbrook Hotel with the idea that they might want to have it as a decor image for their lobby or use it in their marketing materials… We’ll see how that goes.
by successfulbob | marketing, photography, photography education
While in classes at Summer Session at the Doubletree Hilton hotel in Oakbrook, IL we had a serious look at how to get your photography business name out through marketing… without spending a bunch of hard earned dollars. This portion of the class was about three hours and covered info like networking, business card design, price lists and press releases among other tips and tricks. Here’s some of the feedback from students –
“Bob, The class went very well. I don’t think I’ve had a more concise and effective marketing session. What you do is not incorporate marketing into your workflow and lifestyle so it does not overwhelm..it just is. I like that a lot”. Eric Wojtkun
“Bob, Fine arts photo training from you is not for the faint of heart as your class is kind of like drinking from a fire hydrant (in a good a way). What’s clear is you know art, photography and the business thereof. Thanks for inspiring me. Thanks for sharing. Regards,” Cortez A. Carter
“Bob, If I were to summarize what I got of today’s course in one sentence. ‘ In a one day session Bob Coates delivered a high level view of how his businesses work along with a “deep dive” into his process and vision of creating photographic fine art.’ I am very glad that I chose to attend this session of SCU Summer School. It helps re-enforce my feeling that I know I can be successful in the world of fine art photography. It reminded my of some of my weak points in my business plan and firmed up my resolve.” Bob Fairbairn
All in all it was a solid class and I enjoyed seeing the ‘lights go on’ in student’s eyes as they saw things they could put to use in their businesses.
by successfulbob | Lumix GH3, Lumix Lounge, photography, photography education, video
Let’s kick off this photography blog with a start in Chicago, Illinois. I went to be an instructor at the SCU Summer Session in August with a class on marketing and creating fine art photography. It is amazing how much you learn when you teach! Upon arrival in Chicago I went on a city photo safari with a group of students. Led by Sherry Adlington (Thanks for the Chicago Crack popcorn! and driving all over), Heather Carpenter, Lauren Nygard, Mark Evrard (who drove the other car), Jared Burns, Carlos Zamora and Levi Sim.
We left the hotel around 3 PM and returned well after midnight. A great day of capturing images and experimentation with our photography techniques.
I was using the Lumix GH3 and with that camera on my shoulder and my small waist pouch carrying spare lenses and a mini tripod I was very comfortable with no strain or pain. Man, I’m enjoying the smaller size cameras and lenses!
Chicago in the summer is extremely photogenic. The skyline reflected on the water, Buckingham Memorial Fountain the skyline up close. All were great fodder for creating great images. Here’s a few.
Chicago Skyline captured with the Lumix GH3 in vertical orientation. Approximately 7 images stitched together in Adobe Photoshop CS6 using Photomerge. Fireworks were added to the scene because they were set off way to the right of the skyline. Hey! It’s my art you know… Each fireworks image was added with a changed blend mode in the layers palette to make the background disappear using either screen or lighten blend modes. Masks were used to allow the fireworks appear to be behind the skyline.
Here’s a more traditional (realistic?) view of the Chicago skyline.
This was a 7 image capture with Lumix GH3 in the vertical position. Using Adobe Photoshop CS6 in the Photomerge mode to stitch the image together. It needed just a little tweaking to add a little sky and water where the stitch had some issues.
Had some fun with Levi Sim of S Designs. Levi was full of energy and great ideas. I felt like he was levitating in this jump shot…
Levi Sim getting some air! I added a little of the reflection under Levi in post. He noticed right away that it should have been further away from him because of the height he had. It pays to study (and think about) light, reflections and form.
A wonderful bit of serendipity was finding a couple trying to get photos in front of the fountain after dark. Sherry Adlington of Allusion Photography in Plainfield, IL took charge and handled posing, while Levi added the video light.
Above a more refined image of the couple. Below you’ll find a video of the scene captured with the GH3…
Video at the Buckingham Memorial Fountain in Chicago, Illinois.
PS – I am a Panasonic Lumix Luminary. If you have at least a 50 person photo group you would like me to speak to about the art of photography and capture and/or marketing contact me and Panasonic will sponsor my program at your event. [email protected]
