Let’s talk about raising your profile in the community. Many times you can do that by helping out various charities and/or fundraising using your photography skills. I don’t recommend doing this work for that reason only but a higher profile can be a by-product of supporting charities that you believe in.
Here’s an example of a recent shoot and blog post that I did for the Red Rock Rotary Club of Sedona. Make sure that you send an invoice for the work you do for the full amount. Then zero balance the total so that the value of the work you do is properly recognized. If you don’t let them know they will have their own thoughts on the value of your work.