by successfulbob | art books, Guest Post, photography, photography books
The fifth, and final, installment of a five-part series on getting your photo book into print from my photographer friend Sara Frances. Start with Part One.
Getting your Book Out There
Thought you were done, once You’ve done a great design and edited away any little errors?! To make your book findable on the web, on Amazon, in libraries and stores you must have an ISBN (with barcode for the cover) and preferably also a Library of Congress number. The LOC is a free sign-up on line, the ISBN will cost $35 as of last report at Bowker.com. Don’t forget to copyright!
John Fielder is a star with his extensive line of fine landscape books and accessories; this image from Colorado Black on White. Note this is a chapter heading page, reading like a story.
Warehousing, distribution, wholesaling, fulfillment
You’re ready for the next part of the game: warehousing, distribution, wholesaling, fulfillment, and PR. Unless you have a huge garage, insured, heated to accommodate several pallets of heavy, bulky boxes, you need a distributor. And are you planning to take orders, pack and ship, take returns, vet stores for their business licenses and payment, collect and report sales taxes, keep track of inventory? Not a wrong answer; especially for a limited, short run doing this yourself makes sense.
Here’s the reason I enjoy John’s work so much: he writes little experiences about his hikes, the weather and unexpected things he encounters in nature. Not just picture books!
A possible distributor
My distributor, Thin Air Collective is run by Melissa Serdinsky (formerly of Perseus and Ingram). She’s decided to go the small business route to help artists, photographers, memoirists, and poets in particular. She’ll do it all the warehousing, order taking, credit card orders, store vetting, fulfillment, and accounting for you for a minimal fee, and I tell you she knows everyone and everything in this highly volatile industry. Both wholesaling (to an outlet that offers books from many difference publishers as a convenient on-stopper to stores) and special purchase sales (bulk purchase to a library system, non-profit, or corporate incentive gift) are under her purview as well. Tell her I sent you: melissa@thinairpub.com.
Early on, John decided to fill a niche with a series of self-published, regional interest books. He does everything, including high profile web sales and in-person appearances at special interest events, not just book stores. He’s a consummate promoter.
Promotion
But you can’t just rest and expect the orders to come in. PR on virtually all books, even by high profile authors, require a hands-on approach by you! Gallery events, gallery or bookstore or other venue talks (don’t expect a fee, and some venues require a minimum guaranteed book purchase or an organizer fee.) Facebook and Instagram are essential. Blog and postings weekly to lure readers with extra content are essential. No, you don’t continually ask, “Buy my book!” You give readers tips and anecdotes and insider information they can’t get elsewhere. Your public wants a connection. Start a mail list for your book: ConstantContact or iContact seem to be favorites. Offer gallery prints as a special deal along with a signed copy of your hard bound edition. Have links that make it easy for people buy. It’s a continuing job, but the public will love you for the value they receive!
Marty Knapp is another fine promoter. He emphasizes fine art print sales, but books and accessories help support his gallery. His email list is probably equal to John’s—and the model for the rest of us as we get started!
Sara Frances
Sara is a many-decades Master Photographic Craftsman out of Denver whose artistic focus has always been book making with images. Her albums won PPA merits starting well before digital capture, as well as for what is believed to be the first ever awarded portrait album. She has evolved from daily, shorter-term studio photography into exclusively special projects of long commitment. Her second hybrid photo/memoir art book, Fragments of Spirit, now published under her own mark, Photo Mirage Books, is available mid-December 2020.
Renewing her lifelong interest in creative writing, she was recently was accepted for Lighthouse Writers Workshop’s Poetry Collective, graduating a year later with a forthcoming hybrid work marrying over 275 manipulated iPhone images with 120 poems: What to Wear to Paradise.
Her three-year quest to learn all facets of the art book industry has influenced her to give back with hands-on publishing classes. She is a judge for the Independent Book Publishers Association (IBPA) and for Colorado Independent Publishers Association (CIPA.) She teaches for Osher Lifelong Learning Institute (OLLI) at the University of Denver, for PPA Super One Day seminars, and also mentors hybrid image/text projects.
To find Sara on social media search SaraFrancesPhotographer or email – imagination@photomirage.com
by successfulbob | art books, Guest Post, inspiration, photography, photography books
Number four of the five-part series on getting your photo book into print from my photographer friend Sara Frances. Start with Part One.
You are Designer and Editor
Paying outside services for book consultation, editing, cover, and design are the costs that put a book project out of reach to most photographers. Here’s the good news: your abilities with image making and with Adobe apps give you the tools to do this yourself. The power and facilities of Photoshop now provide almost everything you need; Both publishers and Adobe are noting that many books, including my own Fragments of Spirit, are now designed exclusively in Photoshop. Who better to select, sequence and design your photographic art into a beautiful book?
Cover of my own Fragments of Spirit showing both hard bound and soft bound versions. Note they must have separate ISBN numbers.
What do you need to know?
Once you’ve selected your eventual print house, query them about every detail of the specifications, and make a reference copy of all of this: file size and type, resolution, template, bleed margins, gutter, color space conversion, embedding images, vectors, layering, paper type and weight, cover stock, cover materials and debossing, single page or spreads, PDFs, FTPs, proofing, corrections, timing, delivery. You’ll be responsible for all of these, but it’s like paying yourself back for many things you already know how to do.
Three main pitfalls.
• Conversion to the specific CMYK required may make changes in your original file. Open the original and converted files side by side and compare as your monitor simulates that color space.
Go to View>Proof Setup>Custom and then a drop down menu. This is not sticky, so you have to recheck constantly, and it’s tricky to have two files open with different settings.
Where to find the Photoshop simulations of different color spaces. Click the Custom menu option for the long list, then save the ones you use most often lower down. Cover of an artist’s retrospective book I am currently designing for a museum.
• Different types of printing will require different contrast, saturation, and sharpness. This is an experience thing, and sometimes quite subtle. But you’re a stickler for precision, aren’t you? Ask (and pay) for a few pages in advance proofing to see directly what you need to do. Continuity is king. Sometimes proofing is with inkjet that will be similar, but not as sharp as the final printing, and possibly have a paper-driven color bias (this is not done on your studio Epson or Canon equipment.)
• Photoshop is a hybrid: not fully bitmap or vector in its file structure. Vector PDF submission is essential for all traditional offset printers I’ve encountered. I’ve found the easiest way to create the vector PDF is to open in Illustrator> convert layers to objects> save out as an Adobe PDF. Then Acrobat will take the single page or spread file and create one document. You’ll be uploading to the printer’s proprietary site.
Settings that make you look like a seasoned pro with type manipulation in Photoshop.
Sound like a lot?
Not really, because you are only adding a few nuances to the skills for every piece of commercial work you manipulate and enhance.
Want more detail? Sign up for my Zoom online 8-week class at Osher Lifelong Learning Institute at the University of Denver, Boulder location. All teachers are unpaid volunteers. Next class starting 1/12/21.
Or, look for the next Professional Photographers of America Super One Day!
Sara Frances
Sara is a many-decades Master Photographic Craftsman out of Denver whose artistic focus has always been book making with images. Her albums won PPA merits starting well before digital capture, as well as for what is believed to be the first ever awarded portrait album. She has evolved from daily, shorter-term studio photography into exclusively special projects of long commitment. Her second hybrid photo/memoir art book, Fragments of Spirit, now published under her own mark, Photo Mirage Books, is available mid-December 2020.
Renewing her lifelong interest in creative writing, she was recently was accepted for Lighthouse Writers Workshop’s Poetry Collective, graduating a year later with a forthcoming hybrid work marrying over 275 manipulated iPhone images with 120 poems: What to Wear to Paradise.
Her three-year quest to learn all facets of the art book industry has influenced her to give back with hands-on publishing classes. She is a judge for the Independent Book Publishers Association (IBPA) and for Colorado Independent Publishers Association (CIPA.) She teaches for Osher Lifelong Learning Institute (OLLI) at the University of Denver, for PPA Super One Day seminars, and also mentors hybrid image/text projects.
To find Sara on social media search SaraFrancesPhotographer or email – imagination@photomirage.com
by successfulbob | art books, Guest Post, inspiration, photography, photography books
Number three of the five part series on getting your photo book into print from my photographer friend Sara Frances. Start with Part One.
Limited Editions
Sometimes it’s just plain too scary to dive in with a 1,000 unit press run. Here are four kinds of limited edition printing, also called short run, appropriate for different needs. There will be fewer technical requirements, and turn around is generally very quick.
Totally handmade art books, perhaps an “edition” of just one to 10 that are highly original possibly with unconventional materials, just a few pages, often hand-sewn and assembled. This is mostly the province of fine art galleries or very personal projects. OK, this one depends totally on the photographer’s skills and inventiveness.
An immediate family history, portrait, event, or wedding book with as many as 50-100 pages, generally printed by a photo lab like Miller’s, a specialty house like Finao or Azura, or Shutterfly online (the most accurate of the consumer-oriented, but very professional printers—in my experienced opinion.)
Or Traditional Offset Printing
My one-off, personal project about rescued neon signs of Las Vegas. Shutterfly lay flat 10×10˝.
Photographers who don’t finance a typical run of 1,000 or more units, and instead choose “on demand” printing, (or minimum quantity initial purchase,) to sell in their galleries, studios, and to their mailing list of followers.
Cover of Marty Knapp’s gallery short run pre-paid order. BookMobile digital toner 8×8˝.
Pre-press proofing and review copies via a short run make it easy and cheap to take a last editorial dry run to revise minor faults in the complex printing concerns of precision color and content. This alone can save the heartache of simple errors discovered after the main print run is already in the warehouse and can’t be sold with confidence. I use this fail safe, intermediate step for all my books.
Big tip: Recommended examples of print houses that fulfill the last two needs are my favorite HFGroup.com (bookpartners.com) or BookMobile.com.
Money and relationship – full edition printing
When you’re ready to plunge into a full edition with a traditional offset printer, it’s about money and relationship. These two huge factors make it essential to choose a printer before you begin to design your book, seemingly putting the cart before the horse! It’s those niggling details that differ widely—the most costly error you could make is to design a 10×12” book only to find that 9.75×12” fits well with the printers equipment and would have cost $5,000 less. For me, the most important variant is the flavor of CMYK color space—the conversion to which may or may not mesh well with your original RGB files.
Time
The traditional route will take a good deal longer, but provide all sorts of quality controls along the way. Of course you’ll be footing the bill yourself for a large number of units, unless you can write a grant or raise Kickstarter-type funds. It’s true that the most economical book printers are off shore. Hong Kong, Peoples Republic, Turkey, Singapore, Korea, Canada. Fortunately there are many print brokers state side. Big advantage to deal locally, contract locally, and pay locally. You’ll easily save 60% or more and be confident that these companies are highly experienced in book printing. Of course you can also email with on-site tech to express your needs more fully—it’s been effective and prompt to ask questions of the actual factory. Totally exciting to partner and watch (even from a distance) the process unfold. For suggestions for getting bids, please email me at SaraFrancesPhotographer@gmail.com.
Sara Frances
Sara is a many-decades Master Photographic Craftsman out of Denver whose artistic focus has always been book making with images. Her albums won PPA merits starting well before digital capture, as well as for what is believed to be the first ever awarded portrait album. She has evolved from daily, shorter-term studio photography into exclusively special projects of long commitment. Her second hybrid photo/memoir art book, Fragments of Spirit, now published under her own mark, Photo Mirage Books, is available mid-December 2020.
Renewing her lifelong interest in creative writing, she was recently was accepted for Lighthouse Writers Workshop’s Poetry Collective, graduating a year later with a forthcoming hybrid work marrying over 275 manipulated iPhone images with 120 poems: What to Wear to Paradise.
Her three-year quest to learn all facets of the art book industry has influenced her to give back with hands-on publishing classes. She is a judge for the Independent Book Publishers Association (IBPA) and for Colorado Independent Publishers Association (CIPA.) She teaches for Osher Lifelong Learning Institute (OLLI) at the University of Denver, for PPA Super One Day seminars, and also mentors hybrid image/text projects.
To find Sara on social media search SaraFrancesPhotographer or email – imagination@photomirage.com
by successfulbob | art books, Guest Post, inspiration, photography, photography education
My photographer friend Sara Frances shared her trials and tribulations of self-publishing a photo book. This is part two of a five part series. Read on for some great ideas. (Editor) Start with Part One
Publishing Path Part Two
In this issue we’re tackling the conception of your book to the birth; the first three steps. Concept, audience and content. Most artists and photographers would incorrectly argue that their art is the first thing to be considered. At least not when a book is the concept.
Gary McLaughlin and longtime friend Glory Ann Penington teamed up in a self-published Blurb printing, now to be reissued with a commercial printer to get serious about selling.
What is your concept?
Ask what you have to say as an art photographer. Your theme, favorite subject, particular style, longtime project—what you believe in as an artist, what moves your soul. This is not a portfolio; nothing like what we do every day for our clients and to attract new ones. To be viable, a photo book cannot be a loose collection, but must tell a cohesive story—the story you are simply itching to tell!
Yes these artists know each other well; fitting images to the words and vice versa is a powerful combination.
Define your audience
Then the next question is to define the audience for that specific story. The scope of potential audience determines quantity print run as well as whether a specific topic will gain traction. Call it market research, or just plain search, for salability. This means going to book stores, photo book stores, and internet. But that’s not all: gift stores, museums, art galleries that offer photography are the next rung of outlets where you book might find a welcoming audience. How about new age or inspirational stores, even hospital gift shops! How about non-profit schools or nature institutions (that’s called special sales)?
Control your sales
Do you want to capitalize on a current trend or do you want to strike out to fill a topic niche that you feel is under-represented? Here are three approaches for controlling costs and expanding audience.
• Since the documented sales of most limited edition art photo books is 80 copies or less, you may choose a very limited run that you are sure you can see to family and friends—say 50 copies. Many art and poetry book printers require a commitment of this quantity as a pre-condition. Not a wrong answer.
Master Photographer Lisa Hill teamed up with three non-profits she is passionate about to offer calendars of her art work, entirely for their benefit—and no up-front cost to her
• If you want to scale your potential sale numbers, the collaborative route will open doors. Team up with an author, and your mail list more than doubles: yours, the author’s, and people interested in hybrid works. Added value.
• Teaming with a special interest non-profit that is involved in the subject of your images has potential, assuming the product is something the charity’s public will get behind. Be prepared to provide significant percent of monetary return as well as doing a significant part of the marketing and all of the fulfillment.
Lisa is a demon social media self promoter. Her line of art prints, calendars, cards and commercial work all feed off each other. Note her lovely logo and signature.
Sara Frances
Sara is a many-decades Master Photographic Craftsman out of Denver whose artistic focus has always been book making with images. Her albums won PPA merits starting well before digital capture, as well as for what is believed to be the first ever awarded portrait album. She has evolved from daily, shorter-term studio photography into exclusively special projects of long commitment. Her second hybrid photo/memoir art book, Fragments of Spirit, now published under her own mark, Photo Mirage Books, is available mid-December 2020.
Renewing her lifelong interest in creative writing, she was recently was accepted for Lighthouse Writers Workshop’s Poetry Collective, graduating a year later with a forthcoming hybrid work marrying over 275 manipulated iPhone images with 120 poems: What to Wear to Paradise.
Her three-year quest to learn all facets of the art book industry has influenced her to give back with hands-on publishing classes. She is a judge for the Independent Book Publishers Association (IBPA) and for Colorado Independent Publishers Association (CIPA.) She teaches for Osher Lifelong Learning Institute (OLLI) at the University of Denver, for PPA Super One Day seminars, and also mentors hybrid image/text projects.
To find Sara on social media search SaraFrancesPhotographer or email – imagination@photomirage.com
by successfulbob | art books, Guest Post, inspiration, marketing, photography education, photography marketing, success education
Fellow photographer Sara Francis has published photo books and asked to share the trials and tribulations of getting them into print. Please welcome Sara with these guest posts as she shares this five-part series on getting a photo book into print.
Your Photographic Forever; a five-part series that will make you want to put your images into print. Why Print a photo book now?
In spite of distancing and upheaval, it’s a great time to publish a photo book—your photographic art in book form. My personal experience on the road to publish my retrospective and photo-memoir kickstarts this series. Here’s the good news.
All book sales, including art and photo books, are up more than 100%. As photographers, we already own and work with many of the tools needed to conceive and design an attractive, salable book—without paying for costly designers and editors. Printing costs are now much less than you’d expect.
The concept of a book, a stunning, coffee table book, hard cover, with a wide-ranging folio of our own work, well, that’s a goal that most of us have fostered for some time. I tried all sorts of avenues, including university presses for my 60-year photo project and memoir of the Taos Native American Pueblo, the artists of Taos I have known and the wonder of the region. Yes, strong regional interest and potential audience. I discovered four major roadblocks.
A great title, and also an informative, attractive contents page must grab attention. Note that most books are filed with only the spine showing, so be sure to have title, author and publisher name or mark showing.
Choose your publisher
Institutional presses, if they accept you at all, take at least two years to come to print, and you have little say in the design and presentation. Exclusively photo and art book printers have limited funds and take a handful of projects a year. Many say they approach only photographers they themselves name. No chance to submit. More mainstream publishers are so genre-conscious that images, especially images with text or poetry are simply not a fit they consider. Worse, publishers who claim support for new or regional artists mostly just want to sell you their design and editing services, so you still have little input.
Image and text, both poetry and memoir, tell the story of why I photographed this child.
This the bad news I encountered, and it was a deal breaker. I’ve spent more than three years figuring out how to do it myself, my way. I set out to work through the entire process from concept to design to print to distribute and promote. I wanted my book to look just like I wanted, not someone else’s design. At this point I can give you more good news. Over 50% of all books published are now independently or self published. And this trend continues to increase.
Ceremonial color proves a good foil for the sepia duo-tones in telling the regional story.
Steps forward
Classic rule of thirds composition in a grab shot, again unfolds the story.
Here’s the breakdown of steps to make the process financially feasible and technically manageable. In this series I hope I can coach you to think seriously about publishing and start the process toward reward under you own hand.
Concept
Audience
Content
Printer choice
Design
Edit
Warehouse
Distribution
Promotion
Bob is the first one to tell you that you don’t get rich on a book. My job is to show you steps to publish that won’t break the bank. And the riches! The satisfaction of a beautiful book is worth everything.
Proceed to Part Two of your book publishing path.
Sara Frances
Sara is a many-decades Master Photographic Craftsman out of Denver whose artistic focus has always been book making with images. Her albums won PPA merits starting well before digital capture, as well as for what is believed to be the first ever awarded portrait album. She has evolved from daily, shorter-term studio photography into exclusively special projects of long commitment. Her second hybrid photo/memoir art book, Fragments of Spirit, now published under her own mark, Photo Mirage Books, is available mid-December 2020.
Renewing her lifelong interest in creative writing, she was recently was accepted for Lighthouse Writers Workshop’s Poetry Collective, graduating a year later with a forthcoming hybrid work marrying over 275 manipulated iPhone images with 120 poems: What to Wear to Paradise.
Her three-year quest to learn all facets of the art book industry has influenced her to give back with hands-on publishing classes. She is a judge for the Independent Book Publishers Association (IBPA) and for Colorado Independent Publishers Association (CIPA.) She teaches for Osher Lifelong Learning Institute (OLLI) at the University of Denver, for PPA Super One Day seminars, and also mentors hybrid image/text projects.
To find Sara on social media search SaraFrancesPhotographer or email – imagination@photomirage.com
by successfulbob | art books, inspiration, photography books, photography creativity, tuesday painterly photo art
Tuesday painterly Photo Art – Julianne Kost Part 2
Julianne keeps pushing in new directions. In
In Part One of Julianne in this blog, we spoke of her Adobe Photoshop Evangelism which is her primary job. No that’s not a religious designation. She travels around the country sharing new features of the Photoshop and Lightroom programs with photographers.
While on her travels she creates art that many of us would not think to do until we saw it. I hear the chorus of voices now. “I could have done that!!” But you didn’t. Julianne sat looking out from the window seat of jet planes traveling 30,000 plus feet in the air a got a vision of how to use that vantage point to create art and share with others how that art was created.
Window Seat
Kost travels about 250 days a year, and, for better or worse, she’s required to fly to get to almost all of the places she visits. As a result, Julianne spends lots of time on airplanes in those tiny, cramped seats with little to do but try to work or read.
Window Seat Image – © Julianne Kost
Window Seat Image – © Julianne Kost
Julianne shares the genesis of the project, “
Shooting photographs allows me to stay sane during those long flights, because what most people don’t know is that I have a bit of a handicap when it comes to flying; I am scared to death of it. I’ve always been afraid of flying, but during one particular 20-minute bout of turbulence in the middle of the Andes years ago, I found myself white-knuckled, fingers embedded in the hard plastic armrests. It was in that instant that the camera became a comforting buffer between the reality of that moment and my own thoughts.”
Window Seat – The Art of Digital Photography & Creative Thinking
“I discovered that shooting pictures out of the plane window allowed me to view the scenery in a different context: not as the earth some 30,000 feet below, but as an immense, constantly scrolling image. As long as I could see the world as an image through an eyepiece rather than as a harsh, physical reality, the threat was less real. I became a spectator – an observer of the scene rather than part of it.”
Julianne Autographed my copy back in 2006 – The book is still valid today as a learning tool
Passenger Seat
Passenger Seat Image – © Julianne Kost
Julianne referred me to the Adobe blog site for more information on her Passenger Seat project where she was interviewed by Lex van den Berghe who is a Principal Product Manager on the Digital Imaging team at Adobe.
This will get you started on Lex’s interview…
Tell us more about how you got started with the Passenger Seat series. Where did the inspiration come from?
Passenger Seat, the project, started as a purely personal one as I traveled through the northeastern United States to view the leaves in fall. We drove all day looking for iconic New England landscapes, and between the small towns, I started taking images out the window of the car. At the end of the day, the images that I had made “in between” were the images that resonated with me. I found myself capturing a distinct yet ephemeral moment that was not entirely apparent or observable when the image was made, yet these photographs conveyed the mood, colors, and transient notion of fall better than anything that I had mindfully composed.
Passenger Seat – Creating a Photographic Project from Conception through Execution in Adobe Photoshop Lightroom
With photography so often about the obsession of capturing perfect moments and frames in crystal clear focus, can you explain what it was like to create images that seemed to deliberately go against the grain of all technical and aesthetic conventions?
It was fun! I believe we need to constantly explore different techniques and subjects in order to stay healthy and not atrophy. This project helped me continue to look at things with a new perspective, photograph what I could not see, learn how to make technology work for me, and “let go” and lose myself in the process of making images.
Passenger Seat Image – © Julianne Kost
Continue reading the rest of the Passenger Seat blog post here…
Kost Bio
Named one of Fast Company’s “100 Most Creative People in Business,” Julieanne Kost is a Principal Evangelist at Adobe Systems, responsible for fostering relationships with customers through meaningful and inspirational Photoshop and Lightroom instruction. As a highly sought-after speaker for the industry-standard Digital Imaging franchise, she devises and presents motivating and educational training sessions, sharing original techniques and tutorials worldwide — via live events, Adobe.com, her own website (jkost.com) and blog (blogs.adobe.com/jkost). She is also the author of “Passenger Seat—Creating a photographic project from conception through execution in Adobe Photoshop Lightroom” and “Window Seat — The Art of Digital Photography and Creative Thinking”, (I have an autographed copy: Ed) an accomplished photographer and fine artist, and creator and host of the popular Photoshop CC Essential Training, Adobe Camera Raw Essential Training, and the Art of Photoshop Compositing for Lynda.com.
Kost is well-known for her unique approach to instruction, infusing practical tips and tricks with an equal amount of humor and creativity that keeps audiences entertained and engaged. She often serves as a guest lecturer at distinguished photography workshops, industry events, and leading educational institutions around the world. She’s a contributing columnist and author for a variety of print and online publications and has created over 500 instructional videos as the host of Adobe’s “The Complete Picture” featuring Lightroom and Photoshop, serves as producer and instructor of the “Lightroom Getting Started” and “What’s New in Lightroom,” training courses, as well as the “Revitalize your Workflow with Lightroom” seminar on CreativeLive.
Kost has been recognized for her outstanding service and contributions to the professional photographic industry, winning the Gerhard Bakker Award from the Professional Photographers of America, the Honorary Educational Associate Award from the American Society of Photographers and was inducted into the Photoshop Hall of Fame by the National Association of Photoshop Professionals.
The combination of her passion for photography, mastery of digital imaging techniques and her degree in psychology, makes her photographic and fine artwork familiar, yet surreal with inventive and mysterious worlds where things are not quite as they seem. Her work has been exhibited numerous times and featured on Behance.net, PetaPixel.com, thisiscolossal.com, photographyserved.com, and Photoshop.com.
Kost holds an AA in Fine Art Photography and a BS in Psychology.
Yours in Creative Photography, Bob
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