by successfulbob | commercial photography, Lumix G9, photography, photography education, photography gear, photography software
Tether the Lumix G9 Camera
I was working on a commercial job photographing product for the Crystal Magic website today. I’ve got to tell you the tethering experience with this camera was sublime. I know that is some pretty intense emotion for working with a camera. But, if you’ve worked with other systems that don’t hook up quickly to the computer or drop the connection in the middle of a shoot, numerous times, you know exactly how I feel.
Here’s one of the finished beauty shots of the bracelets showing the detail and closeup color.
I’ve been shooting with this set-up for a while and realized I hadn’t shared the ease of this and how wonderful it is when you are working on set with a designer or other creative. When they can see exactly what is happening with the live view, it speeds the setup time immensely. And, then immediately see the finished exposure seconds later, while moving RAW files, well what can I say? Wahoo!
I was working with Molly from https://www.crystalmagic.com, and we were shooting a large number of bracelets that needed multiple shots of each. With Molly getting confirmation on each Item and angle as we worked it sped up the process immensely.
Screen showing Live View from the with Adobe Bridge on the right with the captured photo
With the free download of Lumix Tether which you can get with Lumix G9 camera ownership, you can control the camera, use Live View and move images to your computer in a snap via a USB cord. I shoot to a folder on my desktop and link Adobe Bridge to that folder. When an image is photographed, you can see it almost immediately.
Lumix G9 on set. Note that the camera is set to show what the image will look like in a square format.
All images on the website are to be square aspect ratio. The camera is set to show that to make it easier to determine composition. It’s a great feature, but in case you want to view the entire image in 2/3 or 4/3 format after the fact you can strip away the crop and see all of the photos, but only if you shoot in RAW. If you shoot in jpeg, the crop factor is baked into the file.
In a couple of weeks I will be doing a video on the full use and ease of setup on the G9 and Lumix Tether system.
Yours in Creative Photography, Bob
by successfulbob | Guest Post, Marketing Monday, photography education, photography marketing
Just Say No – Marketing Monday Post
by Skip Cohen
Bringing Back Nancy Regan’s “Just Say No” Campaign
No graphic by Bob Coates Photography
Many of you aren’t old enough to remember Nancy Regan’s “Just Say No” campaign, but I ran across a reference to her recently and started thinking about the simplicity of that statement. Well, it seems like the perfect way to have some fun thinking about a few new ground rules for professional photographers:
Just say no to thinking, “I’ll fix it in the computer later!”
Just say no to companies who make promises to deliver on time and then don’t come through.
Just say no to lowering your pricing before you’ve exhausted every idea you have available to add value!
From an old post from Cliff Mautner: “In order to combat the apprehension of my wedding clients, I felt the need to add a bit of value to their collection in lieu of reducing my pricing – which I was dead set against. An added hour here, a flexible payment plan there, and things fell into place nicely.”
Just say no to putting off that mailing you need to do to all your previous brides who are now starting families.
Just say no to those “trolls” in your life who drain energy instead of creating it!
Just say no to giving up the fight to be creative in attacking the market and developing a program of diversification in your business.
Just say no to negative people in your life. They don’t have to love your dreams, just respect them!
Okay, who wants to add a few more?
Skip Cohen has been involved in the photographic industry his entire career and previously served as President of Rangefinder/WPPI and earlier, Hasselblad USA. He founded SkipCohenUniversity.com in 2013. Skip is a co-host for “Mind Your Own Business” and “Beyond Technique,” webcasts through Photofocus.com, writes for several publications including Shutter Magazine and is actively involved in several advisory boards for non-profit organizations.
by successfulbob | marketing, Marketing Monday, photography, photography education, photography marketing
Turning Customer Service into an Art Form
How do you make your business grow and have return customers? My buddy Skip Cohen gives you ideas!
“Everyone at one time or another has had a battle with a major corporation. The most common are the phone and cable companies. Each one is a David-Goliath scenario, and they’re draining, but here’s a different way to look at the challenges. Each bad experience is a lesson in helping you understand how to better work with your own customers.
I’ve often wondered if customer service is simply dead in America. Then, I have something amazing happen that restores my faith. For example, we recently had a problem with Wayfair on a defective outdoor umbrella. I called to find out what we needed to do, and after an explanation, they simply apologized and issued a full credit. No reason to return it – just common sense. They couldn’t have been nicer, and the standard of service they set is the reason we buy more from them!
The experience got me thinking about the ingredients for great customer service. Photography is a word-of-mouth industry and providing great service is one of your very strongest marketing tools. Over the years I’ve written a lot about Customer Service and here are a few easy to remember tips to help you become a powerhouse in your reputation for customer support.
- Exceed expectations!
- Be cheerful! I know it sounds basic, but you can tell when somebody is smiling, even on a phone call.
- Give people the answers to the questions they’re asking.
- Solve problems quickly. The faster, the better.
- Make your customers feel like their order, no matter how small it might be, is important. They need to feel you value their business.
- Always give customers more information than what they ask for. Disney is the best at this. I know I’ve written before about it. If you ask any Disney staff member “When is the electric light parade?” They’ll not only answer you, but they’ll give you a great suggestion on where to watch it. Be engaging!
We all have things that make us feel good about our shopping experiences. For example, you can buy the same short-sleeve Polo shirt at Macy’s or Nordstrom’s, for the same price, but think about what makes people enjoy shopping at one store versus the other.
Now, take those same ingredients and apply them to your photography business! Obviously, the quality of your images has to be outstanding, but don’t underestimate the power of providing a great experience for your clients! It’s the greatest tool you have to separate your business from the competition.”
“Your customers won’t love you if you give bad service, your competitors will.” Kate Zabriskie
Skip is a guy to follow! You can see more of Skip’s stuff here http://www.skipcohenuniversity.com/scu-blog (ed)
Skip Cohen has been involved in the photographic industry his entire career and previously served as President of Rangefinder/WPPI and earlier, Hasselblad USA. He founded SkipCohenUniversity.com in 2013. Skip is a co-host for “Mind Your Own Business” and “Beyond Technique,” webcasts through Photofocus.com, writes for several publications including Shutter Magazine and is actively involved in several advisory boards for non-profit organizations.
by successfulbob | Marketing Monday, photography, photography education
You Are Not Alone
Here’s another installment of Marketing Monday from my friend Skip Cohen. He touches on a lot of the fears we as photographers can impose upon ourselves and offers some ideas on how to stay on track.
You are not Alone – Photo Illustration © Bob Coates Photography
“Over the years, I’ve noticed a common theme when talking with photographers, especially those new to the business. Most of them think they’re alone in working through the challenges.
So, whether you’re new or a veteran, not only are you not alone, but there isn’t one of us in the industry who hasn’t felt your same concerns, doubts, and frustrations. We’ve all experienced those moments of just asking the question, “What am I doing here?”
Sadly there are some incredibly talented people in our industry who now and then they just give up. It’s not because they lack the skills. They lack a support group.
“Most people give up just when they’re about to achieve success. They quit on the one-yard line. They give up at the last minute of the game, one foot from a winning touchdown.” Ross Perot
Two months ago I celebrated nine years since I left Rangefinder/WPPI and headed out on my own. Every day has been an adventure, not always in the right direction, but a learning experience nonetheless. When I started this journey, a few members of my own family thought I was nuts. It was suggested that I should just be satisfied with where I was. After all, I was president of Rangefinder and WPPI, what could be better? It was suggested I was too old to be starting a new business. Then there were those who had to tell me I was nuts to start a new business in the worst economy since the Great Depression!
So, I set out and followed the wisdom of Dr. Seuss:
“Be who you are and say what you feel, because those who mind don’t matter, and those who matter don’t mind. “
I’ve learned a lot in the last nine years, about the industry, chasing dreams and especially myself. There’s always more to learn. But along the way I’ve picked up some pointers that might just help you through the process:
- Surround yourself with positive people
- Listen to the advice you’re given, but make your own choices. Always go with your heart!
- Short-term compromises are fine but don’t compromise your long-term goals.
- Read, follow, watch, listen to and meet those people who you admire most in the industry.
- Spend time just kicking-back and daydreaming! Some of your best ideas will come out of just being relaxed and thinking, “What if?”
- Set a goal to understand every aspect of the photographic process and don’t let yourself be frustrated over how much you don’t know – just take it one step at a time.
- Build your network by attending workshops, local meetings, national conventions and trade shows. Being a great photographer is about education – and you can never stop learning!
- Never stop dreaming! And to quote my good buddy, Matthew Jordan Smith, “Always dream big!”
“The future belongs to those who believe in their dreams!” Eleanor Roosevelt“
Skip is a guy to follow! You can see more of Skip’s stuff here http://www.skipcohenuniversity.com/scu-blog (ed)
Skip Cohen has been involved in the photographic industry his entire career and previously served as President of Rangefinder/WPPI and earlier, Hasselblad USA. He founded SkipCohenUniversity.com in 2013. Skip is a co-host for “Mind Your Own Business” and “Beyond Technique,” webcasts through Photofocus.com, writes for several publications including Shutter Magazine and is actively involved in several advisory boards for non-profit organizations.
by successfulbob | photography creativity, photography education, photography marketing, podcast
Bob’s A’Talkin’ This Week – Part One
Photofocus Podcast
I was on the Photofocus Podcast Beyond Technique. A podcast empowering photographers to bring their business to the next level, with my buddy Skip Cohen and Chimera Young this week. These were some of the topics we covered in a little over 30 minutes. You can listen below.
How being diverse in your photography skillset can be a strong asset, and how it can actually enrich your work. The multiple types of photography that go into a single wedding gig. The important role that networking plays in the success of your photography busines. The role that constant education plays in the development of every photographer. How business and marketing skills are instrumental in a successful photography business.
Listen to all that and more by clicking the link below.
Photofocus Beyond Technique Podcast
Chamira Young
Chamira will readily admit it: she’s an art nerd, Photoshop geek, and photographer with an obsession for productivity and creativity. Through online teaching and podcasting, she loves helping other creative minds become more successful by empowering them with the knowledge and inspiration to up their game. Currently, ChamiraStudios.com is the hub of her creative mischief. It branches out to her other projects, and allows her to be an artist, photographer, podcaster at ProPhotographerJourney.com, and online course creator. You can also find her on Twitter.
Skip Cohen has been involved in the photographic industry his entire career and previously served as President of Rangefinder/WPPI and earlier, Hasselblad USA. He founded SkipCohenUniversity.com in 2013. Skip is co-host for “Mind Your Own Business” and “Beyond Technique,” webcasts through Photofocus.com, writes for several publications including Shutter Magazine and is actively involved in several advisory boards for non-profit organizations.
by successfulbob | graphic design, photography, photography creativity, photography education, photography retouching, photoshop tutorial
Texas School
The Best Little Photography School in the World
I spent last week in Addison Texas attending Texas School. This was my first time at this week-long orgy of photography education. It is intense. You spend a week with a single instructor getting a deep dive into their techniques in creativity. It was a blast.
The class I choose to attend was with Richard Sturdivant. (Check out Richard’s work and his tool shop) Sturdevant brings an artist and graphic design background to create composite images that transcend photography. To say I learned a lot would be an understatement. Richard’s use of tools in Photoshop is an eye-opening experience. New tools. New techniques. New ways of looking at the world to enhance reality into fantasy with a hyper-realistic look.
Here is an example of one of the projects which the class worked on.
My finished piece from the class project.
A photo session was shown using MoLights which can change the way you photograph subjects that have movement. A post will follow specifically about that. In the photo session, the model was asked to perform, and these lights fired as fast as the camera could fire. With my Lumix G9 that means twelve frames per second. NO misses!
Photos were made of a couple of models in a period dress, and stock files were shared. Each student worked with the images with a base of instruction but each finished piece produced was different. It’s kinda like when you give ten photographers the same subject, and you’ll end up with ten different interpretations.
Below see some of the working pieces from the project. There were tons more, but you get the idea.
Look at the final image and see how many elements were added from the image directly above.
Yours in Creative Photography, Bob
