customer service

…And then I noticed there was a button hole sewed into one corner of my napkin!

button hole napkin photo

This is a definite shirt saver especially during a bumpy flight…

Now this might not seem like such a big deal to you, but to my wife who lovingly takes care of keeping me presentable to the public, my being able to easily secure a napkin across the front of my shirt while eating on a sometimes bumpy airplane can save a lot of time for her.

It’s the little things I’ve started to notice now that I’m traveling quite a bit and it brought me around to thinking about small flourishes of customer service ideas for our photography business.

Here are a few things I’ve noticed on the last couple trips.

On this US Airways flight (now the new American Airlines) I was bumped up to First Class for my travel to Houston to speak and judge for the Texas PPA Summerfest.  In addition to the cloth napkin with the buttonhole sewn in are the little hot towels that are served up to refresh you before the meal is served is a great touch.

On a trip to PPA headquarters in Atlanta, GA, the Hyatt Regency had my name on the television that stayed in place for the length of my stay.

hyatt regency tv greeting

We all like to see our name in lights!

At the Phoenix Airport Hilton in Arizona as I was checking in I was presented a dark chocolate caramel candy bar complete with ribbon and a personalized note letting me know they were ‘Glad I was staying here with them’.

So how can we use some of these simple ideas to keep us ‘front of mind’ with our customers? A monitor could be playing images from the client’s last session in a little slide show for them to see as they walk in the door. Or more simply, at a studio portrait session a chalk board could be utilized to welcome clients by name in writing. Clients could be gifted with some small item when they leave the studio. A very small but elegant looking frame could be gifted as your clients leave the studio with a small image from that day’s session.

How will you (or do you already) make customers feel special? Let me know here. We all become better when we share ideas…

Yours in Creative Photography,       Bob

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