Lets review before we go further…

Enter Professional Photographers of America or PPA Affiliate type judging to get feedback on your imaging. Try to attend the judging live. Or watch online if that’s available. Order critiques if available.


Put into practice what you’ve learned…

Pretend these instructions are on the side of a shampoo bottle. ie repeat. Enter again. Learn. Enter again.

Now that you’ve entered and learned enough to win awards it time to use them for marketing. Display awards in your studio.

press releases image
This is a sheet I add to my clients contract packet to reinforce their making a good decision with past press.

Send out a press release to various outlets in your market. What should a press release look like? I’m going to post the one I’ve written for this event here and break down the items you need to be aware of. You’ll see comments in Italics.

Press Release – For Immediate Release
(This should top your release. If there’s and embargo date it should read for release after x date.)

 Contact – Bob Coates Phone 928-284-0200 Cell 928-300-0535 bob@bcphotography.com
(Make sure you have plenty of contact info. They may have questions, want to do a feature on you or need something before going to press)

 Sedona Photographer Named Arizona Photographer of the Year
(Make your headline fit the story and hopefully garner extra attention – This headline is based on local does good)

 For the fourth time Bob Coates of Bob Coates Photography has been named Photographer of the Year by the Arizona Professional Photographers Association. Coates competed in the state’s annual competition recently held in Phoenix and won numerous awards including the Emil Eger Photographer of the Year Award, first place in the Masters Commercial, Portrait and Illustrative categories. Coates also received the American Society of Photographers Award for the highest scoring image by an ASP member. In addition, this was Coates’ 15th time being named to the AZPPA Top Ten in 16 years. All jurors of this year’s competition were International Jurors approved by Professional Photographers of America. (PPA)

(the first paragraph sets the stage and gives details explaining the headline)

 The imaging competition is an opportunity for photographers to have their images judged by a panel trained to score images against a standard. “The actual competition is against yourself,” said Coates. “You are trying to score against the standards set by PPA. The awards themselves are just a bonus. The real win comes from a chance to have experienced peers review your work and hopefully come out on top as you try new techniques and imaging ideas. I am extremely honored to have done well in the competition but my clients are the real winners as I expand my photography skills creating interesting imagery.”

(The second paragraph goes into more detail and set the stage. Note that I am writing this in the third person just as the newspaper would)

 Master of Electronic Imaging and Master Craftsman Photographer Thom Rouse said, “It’s always a great pleasure to view Bob’s photography! Coates works in a number of genres, from portrait to landscape to conceptual fine art. His recent work ranges from depicting Sandhill Cranes, a collage of Day of the Dead symbols, to a traditional black and white image of a stand of Aspens. Throughout his work is a unifying style and an understanding of the visual culture and traditions important to each individual subject he represents.”

(Praise for your work should come from third parties. In this case I asked the judges to comment on my body of work)

 Master Craftsman Photographers Bert & Cindy Behnke shared, “Bob’s work is so original and artistic, it is exciting to not only judge in the competitions but to view and enjoy as a photographer and fellow artist. What we really like about his work are the varying concepts, it is all very original and fun to see. His work really shows off both his artistic and technical expertise.” Cindy was especially taken with the image ‘Sandhill Cranes’. “This is a beautiful art piece. I see it as an exercise in Japanese art. The color harmony is wonderful. It’s almost as if this has been printed on rice paper with an interesting glow and color with warm tones.” She also awarded this image with her Judges Choice ribbon.

(more follow-up judges comments)

 To learn more go to bcphotography.com to see more of Bob’s photography and art imagery.

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(The three # signs are a signal that you have sent out press releases before and signify the end of the release)

(Hopefully the contact for follow-up info will get printed also. The article needs to be written with the most
important information at the top because the editors will cut from the bottom first.)

In addition to the actual press release don’t forget to send images with your release. Always add a head shot too. This will often lead to getting many more column inches and add to the versatility of your material increasing the possibility of your release getting printed.

I’ll also share the press r

Yours in Creative Photography,        Bob


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