Monetizing personal work

Monetizing personal projects is important to me. I’ve found it to be a profitable way to build my business. You can too!

First connection

I made a twilight photo of my favorite local restaurant while experimenting with showing the lighted interior at sunset. I learned the easiest way to make an interesting architectural photo of real estate was to set the camera on a tripod. Then capture images over a time period of 20-45 minutes and blend them together in post.

After this image was made I entered it in the Arizona Professional Photographers Association annual image competition. After receiving feedback from the judges I realized there was more to learn with this technique. While the image did not merit it earned an above-average red ribbon. If that was all I got from assigning and completing this personal project it would have been a winner. But I didn’t stop there.

© bob coates photography marketplace photo

Original personal project image from 2009 that eventually led to lots of work

I framed the print, adding the award winning ribbon and my business card and offered it as a gift to the restaurant. Even though the image had room for improvement the owners loved it. On display in the restaurant in a high traffic area was solid exposure in and of itself. Even more, it helped cement my relationship with them.

New project

Fast-forward about a year and the owners sold this restaurant. I was hired, because of working with the owners in the past, to help promote the renovations of a new space and create interest and excitement for the opening.

We came up with the concept of combining the photos with text. The voice of the owner was used, explaining the thought process of the demolition and decor choices. These were in the form of a set of ‘Polaroid’ photos released over time before the opening party. One example is below you can see more in the extended story on Photofocus.

Additional revenue

I added additional revenue to the project by offering to design customized music inspired metal prints to decorate the niches in the main dining room.

© bob coates photography niche art photo

Music niche art images, created specifically for this restaurant

Then it was time to create all the marketing images, which included food, interiors and exteriors with the surrounding red rock views.

To be continued

There were many other images made as you can imagine. It started with making an image on spec and sharing it with a potential client. This story continues in part two where there is cross-pollination with a previous personal project involving the musician. More details on my Photofocus blog post.

Yours in Creative Photography,     Bob

PS – See part two of this post here

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