“Bob that press release stuff doesn’t work!”
I hear this all the time when I try to share with fellow photographers one way to get your business name out there. Press releases can, and do, work. But, you have to work at it. You need to write the release in the correct form for the media in which you are trying to get placement. You need to know where to send the release, because the proper person who makes the decisions needs to see it. And, send it to more than one outlet. And, send them out on a regular basis because not every release is printed. Add artwork like your head-shot, illustrative images and captions.
How about getting to know your local editors? Inviting them to lunch? Asking how you might be of help to them? If someone knows you personally there’s a better chance your release will be printed
Here’s an example of how the press release worked so far… from this release
Image of Kudos newspaper printing of press release for Bob Coates’ receiving PPA’s Elite Plus Award 2014
Online printing of Press Release in PhotoClique
I will take the published versions of my work and share them in my studio, republish them on the Internet and make copies to use to help let clients know they have made a good choice in selecting me as their photographer. FYI, any images that appear in an article I recreate for distribution because scans from newsprint and magazines are a bit icky. Also after a scan I will add a curves layer and make the whites whiter and blacks blacker. This helps with the bleed through from the porous paper and makes look better and easier to read.
There’s no free lunch. You do have to work to build relationships. Get your writing skills up to par. Follow through. I feel the effort is more than worth it because when the articles appear in print, even if you penned the info, the result is name recognition you can’t get through a paid advertisement.
If you need some help finding reasons to generate press releases fro your photography business, writing them, finding how to distribute them or need some general business help contact me about some coaching opportunities at great rates.
Yours in photography… Bob
