by successfulbob | commercial photography, Lumix GH4, Lumix Lounge, people photography, photography
Business Marketing Staff Photos
Looking for a way to better serve your business clients?
Here’s a way to make that happen and become more valuable to your clients. Many businesses have staff members that change regularly either through attrition or expansion. Whatever the reason keeping the marketing materials up to date can be difficult if your clints need to assemble the entire staff for a group photo every time there is a change in personnel it isn’t going to happen. You can save your clients money by being creative and offering solutions that meet their needs. Saving money for your clients also means an opportunity to earn more money for you.
Original advertising photo for Sedona Integrative Medical Clinic
A staff change called for a new group but did not necessitate gathering all employees for a new group photo
Addition and expansion were shown again without unnecessarily disturbing the rest of the employees.
To make this work you need to keep notes on lens choice, distance from subject, aperture and lighting settings so there is a consistent look. Shadows and shadow edge transitions need to be consistent for this to look right when adding people to the scene. In this case, we choose a high key rendition because it was a health business. The high key white background has a clean clinical look that helps sell the business. If this was a more formal group, like a law office, I would have opted for a low-key or black background.
I photograph all subjects from both sides without changing lighting direction. This way when it comes time to build the composites I can place people on either side as things change.
With this system in place, the marketing materials can be kept up to date without disrupting the entire office. Each person is photographed individually. If someone leaves for a new job or, as in this case, new people are added to the staff during expansion images can keep up with the change. Being able to adapt the layout without involving the rest of the employees is key.
The individual photos can also be broken out as singular head shots for promotion and other placements in marketing for brochures and advertising collateral material.
These photos were created with the Lumix GH4 with Paul C Buff lighting. A 35″ foldable Octabox with a large silver reflector on the opposite side completes the look. A high key white background makes separation of the subjects for compositing easy. (here’s Photoshop tutorial technique that can help with extractions)
Yours in Creative Photography, Bob
by successfulbob | photography, photography - art quote, photography education
Sunday Photo/Art Quote – Artist’s Doubts
Doubt.
Fear of failure.
Fear of success.
Fear of being a success at being a failure.
It’s 1:48AM and I’m having trouble sleeping. I spent the day putting finishing touches on images for the Southwest District Photographic Competition put on by Professional Photographers of America. What’s my problem? I have had success in the past. I’ve already earned my degrees and received awards for my imagery. Last year one of my images even made it to help represent Team USA at the World Photographic Cup!
My problem is I might not measure up this time…
So rather than tossing and turning and knowing my love of searching for inspirational quotes involving art I got up to scour the Internet and found this gem.
“The greater the artist, the greater the doubt. Perfect confidence is granted to the less talented as a consolation prize.” Robert Hughes (Art Critic and author)
Not that I think I’m a great artist, but I do have aspirations.
And, it’s nice to know I’m not alone.
Now back to the desktop computer to check on my work and put a couple finishing flourishes on some of my photographic entries before I upload them tomorrow, unh make that later today… and maybe then I can get back to sleep.
Do these things keep you up too???
Yours in Creative Photography, Bob
PS – In my search of the subject I came found a lot of quote about artists feeling a bit insecure about their work. Here’s a couple more…
“Doubt is part of the creative process.”
“We work in the dark – we do what we can – we give what we have. Our doubt is our passion and our passion is our task. The rest is the madness of art.” Henry James
“Talent and determination are no warrant against confusion, nor are they a guaranty to produce great art.” Leon Krier
by successfulbob | art books, book review, inspiration, photography education
Eat Pray Love
I feel like I’m catching up with an old very good friend who’s been away adventuring. You know, the friend when you first met felt like you’d known each other forever? The friend who’s been away for years but you sit down and begin chatting and it’s like you were never apart and just pick up the conversation where you left off.
Eat, Pray, Love: One Woman’s Search for Everything Across Italy, India and Indonesia – by Elizabeth Gilbert
I don’t normally share my personal reading material on the blog but I’m making an exception here because I think you will enjoy this book, find a new friend, and share thoughts with someone who’s art is in creating pictures of environments and stories with words.
Meet my new friend Elizabeth Gilbert.
I met Liz (figuratively) while listening to an interview with her on NPR about her book, Eat, Pray, Love. That night I asked my wife to order up a copy for my Kindle. I just knew immediately that I would enjoy it. I think you will too.
Shared Words from the Book
During the radio interview Liz read a couple passages from her book. I’d like to share a taste of her writing style so you can get excited and find a new friend, if you haven’t already.
“The amount of pleasure this eating and speaking brought to me was inestimable, and yet so simple. I passed a few hours once in the middle of an October night that might look like nothing so much to the outside observer, but which I will always count amongst the happiest in my life. I found a market near my apartment, only a few streets over from me, which I’d somehow never noticed before. There I approached a tiny vegetable stall with one Italian woman and her son selling a choice assortment of their produce – such as rich almost algae-green leaves of spinach, tomatoes so red and bloody they looked like a cow’s organs, and champagne-colored grapes with skins as tight as a showgirls leotard…
“I walked home to my apartment and soft-boiled a pair of fresh brown eggs for my lunch. I peeled the eggs and arranged them on my plate beside seven stalks of the asparagus (which were so slim and snappy, they didn’t need to be cooked at all). I put some olives on the plate, too, and the four knobs of goat cheese I’d picked up yesterday from the formaggia down the street, and two slices of pink, oily salmon. For dessert-a lovely peach, which the woman had given to me for free and which was still warm from the Roman sunlight. For the longest time I couldn’t even touch the food because it was such a masterpiece of lunch, a true expression of the art of making something out of nothing. Finally, when I had fully absorbed the prettiness of my meal, I went and sat in a patch of sunbeam on my clean wooden floor and ate every bite of it, with my fingers, while reading my daily newspaper article in Italian. Happiness inhabited my every molecule.”
From further in the book in the India section…
“The truth is, I don’t think I’m good at meditation. I know I’m out of practice with it, but honestly I was never good at it.I can’t seem to get my mind to hold still. I mentioned this once to an Indian monk, and he said, “It’s a pity that you are the only person in the history of the world to have this problem.” Then the monk quoted to me from the Bhagavad Gita, the most sacred ancient text of Yoga: “Oh Krishna, the mind is restless, turbulent, strong and unyielding. I consider it as difficult to subdue as the wind.”…
“When I ask my mind to rest in stillness, it is astonishing how quickly it will turn (1) bored, (2) angry, (3) depressed, (4) anxious or (5) all of the above. Like most humanoids, I am burdened with what the Buddhists call the “monkey mind” – the thoughts that swing from limb to limb, stopping only to scratch themselves, spit and howl.”
I hope you enjoy this read as much as I have. As this Sunday Photo/Art quote often explores a slightly different path to creativity, may this inspire you to better photography as I believe it has me… Well written words create pictures in the mind. I think having more pictures in your mind enables you to create better images.
Yours in Creative Photography, Bob
by successfulbob | inspiration, photography - art quote, photography education
Sunday Photo/Art Quote
Speaking through another medium.
We are photographers but within our chosen medium we have many ways of bringing attention to our subjects. Composition, lighting, color, tone and contrast all plat a part. But if we examine our work a bit more in depth we will see we at, any one time, one of these tends to come forward more often than not in our images.
Which brings me to today’s Photo/Art Quote by prolific artist Georgia O’Keeffe.
“I found I could say things with colors and shapes that I couldn’t say any other way – things I had no other words for.” Georgia O’Keeffe
So may I suggest when creating your art you give thought to the idea, whether it be portrait, fine art or move to the forefront, your message in the creation of your images. I believe if you think with this in mind you will begin to see your creativity grow.
Yours in Creative Photography, Bob
by successfulbob | 4K photo mode, Lumix GX8, macro, photography, photography education, photography software, photoshop tutorial, wildlife photography
Choose your focus later.
The photography world is changing around you as I write this post! At least it feels that way as new cameras and features are introduced in short order. I’ve never been on the front edge of technology before and it’s fun trying to figure uses for features as they come out. A lot of the new capabilities is driven by possibilities not available before 4K mirrorless cameras came on the scene.
This is a very interesting new feature called Post Focus.
This is for stable non-moving subjects where you might not be sure of the focus point you want and would like to have options to choose later for a totally different look and feel to a subject of a scene.
Here’s how it works. The camera makes a quick video of a scene while moving the focus point throughout the frame. Because the camera is automatically set for Photo Mode each still frame can be extracted from the video as an eight MP file. At the end of processing after a few seconds you can see the individual frames on the back of the camera and choose any that you would like to save out as individual jpeg photos.
Want to be able to choose later? Not a problem. Download the video file and take it in an editing program like Adobe Premiere, Final Cut Pro, or Lightroom. There you can step through each frame and choose at your leisure on a large screen and save out your file.
I decided to see if I could use the system to help with the capture of Macro images and the process of focus stacking to get deep detail in an image.
And guess what ?? It works!
I Imported the MP4 file into Adobe Premiere and used the right arrow to move through each individual frame. Selected the ones I wanted to work with and pushed the save as an image (camera icon) and saved the images out as a TIFF. Then it’s off to Adobe Bridge.
Screen capture of Bridge selections with all 28 files selected with the still captures pulled from the video.
With files selected the next move is Tools > Photoshop > Load Images into Layers
Layers Palette with all layers selected in preparation for Photoshop magic.
Once all layers are selected they need to be put in registration because a change in focus changes the size of the image. Menu Edit > Auto-Align Layers.
Once layers are aligned Menu Edit > Auto-Blend Layers with the Stack Images and Seemless Tones and Colors checked. Depending on the number and size of your files the the RAM horsepower of your computer this could take a little while but it’s doing all the work you see below masking in all the sharp portions of the images.
Palette window with proper selections for picking and masking in all the sharp bits it can find in the images. Making all of these masks would be super time intensive. Sometimes the individual masks may need a little tweaking if you didn’t get enough detail or colors and tones are very close.
Grasshopper with detail and depth of field exactly where I want it.
The image was captured with the Lumix GX8 and the 45mm f2.8 Macro lens set at f9 in Post Focus Mode. “Why f9 and not f22 and be done with it Bob?” When photographing close-up Macro subjects the DOF is very shallow even at f22. In addition as the aperture gets smaller diffraction is introduced starting to blur details. (learn more about diffraction and check out your camera lens combo to find the sweet spot here)
Yours in Creative Photography, Bob
PS – No grasshoppers were harmed in the making of this tutorial. The grasshopper was already mummified when I found it on my porch.
