Learning to Take a Break!

Monday Morning Marketing by Skip Cohen

I’m an optimist. I’ve always believed the future is going to be better than the past. And I also believe I have a role in that. The great thing about human beings, myself in particular, is that I can change. I can do better. If you can get up every day, stay optimistic, and believe the future is better than the past, those few things get you through a lot of tough times.” – Jeffrey Immelt

It’s one of my favorite quotes, because I’m often criticized for being overly optimistic. I love this industry and while being a small business owner keeps getting tougher, there’s business out there, but it takes creativity, diversification and focus to find it.

bob coates chilling in the studioAbove Bob Coates taking a break in the studio getting ready for some ‘Chill Time’.

I don’t know anybody who’s afraid of working hard, but the tough part is patience and recognizing when you need to take a break. You can’t be creative if you’re tired or missing time with family and friends because you’re working so hard.

For example, now and then something comes along that totally lights your fire. You’re driven by the passion for some aspect of this business you love. Before you realize it you’ve become completely consumed. You’re totally focused, never noticing that very thin line between your obsession for your business and that of a crack addict!

You’ve got to recognize what they meant when they coined the phrase, “Rome wasn’t built in a day!” That means it’s up to you recognize when you’re approaching burnout and take a break. It takes work to find balance between all the hats you wear, and it’s just as constructive to step away from the business as it is to keep working.

Remember, you can’t create images that tug at people’s heartstrings if your own heart isn’t in it! Recognize when you’re tired, creativity is declining and you need a break. Then, like the Nike tagline: JUST DO IT!

Skip Cohen has been involved in the photographic inskip cohen headshotdustry his entire career and previously served as President of Rangefinder/WPPI and earlier, Hasselblad USA. He founded SkipCohenUniversity.com in 2013. Skip is a co-host for “Mind Your Own Business” and “Beyond Technique,” webcasts through Photofocus.com, writes for several publications including Shutter Magazine and is actively involved in several advisory boards for non-profit organizations.