The sun was in my eyes!
It was too windy…
The dog ate my posts! Yeah, that’s the one…
OK enough with the excuses. The reality was It was a busy, busy week. Started with the Arizona Professional Photographers Convention in Phoenix. I am always amazed how much I learn, even after all these years, of attending other photographer’s programs. I guess it’s because with the base knowledge that’s built over the years there are new levels of understanding.
Tim Meyer was an excellent speaker on lighting. He is on the faculty of Brooks Institute of Photography. I have heard him speak before but this time I was apparently more ready for the information he provided. His use of light modifiers in unexpected ways is amazing. He makes light dance! If you get the opportunity to see Tim or study with him… DO SO!. Look for his new book coming soon. His current book ‘The Portrait’ Understanding Portrait Photography is available now.
ON the marketing side I was impressed with Steve Kozak and his ‘touch the emotions’ type marketing. Sell by helping people get what they really want verses trying to sell things you want to sell. Check out Steve’s Guide book ‘The Road to Success Requires 4-Wheel Drive’ He had photographer’s crying during his coaching session and that will lead to getting the emotion into their marketing.
A real winning combination for learning is to enter images into competition and then attend the judging. AZPPA had four judges on hand to score the images and offer feedback during challenges. It’s part of my ongoing education and i highly recommend you get in the game if you haven’t already. Participate at your local, state, region and national levels and your photography will grow by leaps and bounds in short order. Who knows you may even win an award or two that will lead to some good press if you follow through in your marketing by sending out properly written press releases. You can learn more here. (I did OK but I’ll share that in another post.)
The rest of the week was running hard photographing, processing images, speaking, delivering Meals on Wheels and enjoying the company of my wife. Don’t let business take you totally away from your family. You didn’t loose out because I didn’t post for a week, but I would have if I didn’t spend quality time with my wife. I’ll fill you in on the other photography stuff over the next few days…
Your in Photography, Bob
