press release sedona newspaper

I often talk about getting your name out in your community by writing and distributing press releases. And photographers often come back with, “I tried that! It didn’t work!”

Sending out press releases, and getting them printed is an art as well as a science. And it takes ongoing effort. It is not a one shot deal. The editors need to get to know that the material you send on a regular basis is of good quality and will take little effort from them as far as editing goes. Any single press release may or may not get printed due to, space limitations, subject matter, style of writing, time constraints, etc…

I will tell you that if you write solid content that is not just ‘puff piece information’ about your business the more time you send in press releases the more times they will be printed. Here’s an example of an appearance in local newspaper in Sedona, Arizona the Red Rock News.

red rock news press release image

Red Rock News article from press release by me…

Press releases sent out to different media outlets can come out at different times depending on their needs. If you write a release that is less time sensitive you have more chance of getting the article in print as press releases tend to get used to fill out space that’s empty when the deadline is coming up fro the presses to roll. I they need to fill 7 column inches and your release is standing by ready to go. There you are… Having images in your submission adds more  versatility for the editor. See this article in another paper for different layout possibilities from the same information.

Learn how to write good press releases. Find subjects that work for your target media. And send out those releases. For more ideas or help in giving good press releases get in touch with me.

Yours in Creative Photography,      Bob

anatomy of a photograph

I have the new Firmware upgrade on the Lumix GH4 and there is a bonus feature called 4K photo mode and I like it. You can set the camera to 4K capture and still have the choice to set your aspect ratio where you want it. But you can choose 16:9 to match your video wide screen or go 4:3 or 3:2. Even square will give you a 2880X2880 pixel size image to work with.

Years ago when I first heard about the idea of pulling still frames from video I was very skeptical. “What now I have to look through 1000′s of frames to make my choice?? NO way!”

Well that was then and this is now. It’s actually much easier than I thought it would be. You watch the video. When you see what you want stop the video move forward or backward a couple frames and capture it. Done!

Want a series from a child’s first birthday cake? Choose exactly the expressions you need with no, “Man, I wish I had caught that cute little smile…”

Capturing a lightning storm?

Hummingbirds at a feeder?

A stream with splashing water?

Bride and groom walking down the isle?

Roll some video and make your choice. With the Lumix cameras you can even play back the video and grab your still frames right in the camera before downloading! I’m sure you can think of many different instances where this feature could come in handy. I know I did when I started pondering more…

Let’s face it, no matter how good the technology is in our cameras mages need a little work in post to bring out their best. Here’s a still video capture from Oak Creek. I was experimenting with some ideas that didn’t work out involving water and Photoshop Blend Modes but I had this nice little bend in the stream captured as a square. Here’s how I gave it a little zing.

creek photo

Original capture frame grab from 4K video.

creek 2 photo

There were a couple small hot spots addressed with a bit of cloning.

creek water image

This needed a little curves bump to add contrast and a light vingette.

oak creek sedona photo

To add even more snap and ‘tooth’ to the rocks NIK’s Tonal Contrast filter was added.

sedona oak creek photo

A final NIK filter called Glamor Glow was used with a mask to keep the rocks sharp detail to contrast with the rest of the photo.

volunteering photography in your community

One of the ways to keep your name and face in front of your community is through volunteering your photography services to help in raising awareness for causes or raising money for charities.

Last Saturday night was a case of creating images from the Oktoberfest event put on by one of the local Rotary Clubs. Funds are raised and Oktoberfest will support many local causes – The Rotary Club of Sedona Red Rocks and their efforts within the community.  Our club offers Red Rock High School Seniors $1000 scholarships, supports the West Sedona School Summer Reading program, Teacher of the Year program, dentistry for qualifying needy children and we were instrumental in raising the funds needed to open the Sedona Splash Park – open in July 2014.

Rotary International is the world’s largest charitable organization  whose stated purpose is to bring together business and professional leaders in order to provide humanitarian services, encourage high ethical standards in all vocations, and help build goodwill and peace in the world.

Here’s a few images from the day…

Oktoberfest image Sedona Arizona

Lots of people get into the spirit with the costuming. These are some of the volunteers and greeters.

Oktoberfest beer mugs photo

The Red Rock Oktoberfest beer mugs that are part of the goodies people get with their donation.

oktoberfest guests

People get into the spirit and come in costume to the event.

Things you should look for when volunteering…

Web site link recognition.

Recognition as a sponsor of the event.

Make sure images used for publicity for the event are credited on posters, advertising materials and news releases.

Make sure you send an invoice for your services so the organization knows the value of your donation.

Don’t do this just for the recognition. You should believe in and support the organization’s goals.

What are you waiting for? Get out there and support your favorite charity!

Yours in Creative Photography,          Bob

Images created with the Lumix GH4

sunday photo/art quote 10/26

When was the last time you talk a long walk outside of the box?

“What the heck are you talking about Bob??” I’m talking about expanding your skill set by trying new and different things with your photography. There is a tendency I notice among many photographers that they get into a groove in creating a certain kind of imagery, very well I might add, but not growing and developing their craft. It’s bee said that a groove is nothing more than a well smoothed rut. But that’s not today’s Photo/Art Quote.

We check in with Pablo for that…

Pablo Picasso quote

“I am always doing tat which I cannot do, in order that I may learn how to do it.” Pablo Picasso

The way I attack this is to assign myself personal projects. Whether it is to expand photography skills to another genre or push the boundaries of what I can accomplish with Photoshop. And, I try to do this often. I recommend at least try something really out of your wheelhouse at least once a month. I try to learn something new each day and have a project at least once a week.

picasso woman playing guitar

Pablo_Picasso, 1910-11, Guitariste, La mandoliniste, Woman playing guitar, oil on canvas

Remember when you first got into photography? The playing? The wonder? The constant asking of the question, ‘What happens if I do that?’ Get back to it. Experiment! Play! Ask ‘What if?’ more often. If you do I think you’ll get back to the fun of being a photographer.

Yours in Creative Photography,     Bob

PS – As a side bonus almost all of my personal projects have turned into dollars down the road… Food for thought.

prepping images for newspaper

If you send out press releases or images for ads that will be appearing in newspapers I highly recommend a few steps to ensure that you get good looking images when the paper goes to print.

musician eric miller in black and white photo

Eric Miller image converted to black and white using the LAB mode in Photoshop with a curves bump.

Number one – Do not send a color image unless it is possible the image is going to be printed in color. Many times in the newspaper world since they are on deadline and shorthanded the conversion from a color image to black and white is to desaturate the image. Period. There is no consideration for the tones or where they fall or what colors are going to come forward. I highly recommend using a method I have made with a Photoshop Action.

Convert the file to LAB Color Mode In the Channels Palette Select the B Channel and Delete it. Then Select and Delete Channel Alpha 2. Convert the file to Greyscale Mode. Convert the file to RGB Mode. Add a Curves Adjustment Layer. Pull down on the 3/4 tone and up on the 1/4 tone in the Curves Dialog box adding contrast to the image.

This makes for a pretty clean BW and with the Curves Adjustment Layer you can make changes to the highlights and shadows if necessary before saving the file. If you would like this action already complete rather than building it yourself send me an email and I’ll get it to you.

The other thing that will help your image stand out in newsprint is to sharpen your image until it almost looks too crunchy on your screen and when printed with the spread of ink it will be sharp in print. If an image is not ‘over sharpened’ this way the spread of ink will make it look soft. Here’s what I do…

Flatten the image. Go to Filter > Sharpen > Unsharp Mask with these settings – Amount 500% Radius 1.7 Threshold 7. Your image will look frightening! Wait there’s more… Go to Edit > Fade Unsharp Mask Change the Mode to Luminousity and fade to 40% Opacity. Your image will look a bit sharp but will print beautifully on newsprint at these settings. Want that action? Email me.

Conversion and sharpening will make your images stand out from the rest…

Yours in Creative Photography,         Bob

libby photo study

As I was having lunch in Durango, Colorado I noticed the animation of our bartender. I explained that I was a photographer on a busman’s holiday and would she mind posing and giving me a few different expressions? She agreed. I had an image pop into my head that is like something below.

libby photo on white

This is in process. Thoughts??

libby photo version color

Adding some clouds…

libby image black and white

Black and white version.

Feedback invited. Working title is ‘Three faces of Libby’.

Image captured with the Lumix GX7 and the 35-100mm f2.8 Vario lens. It’s a very compact camera that is not intimidating to those who you wish to be subjects on the fly…

Yours in Creative Photography,      Bob

sunday photo art quote 10/19

John Sexton creates exquisite black and white photographs. He worked with Ansel Adams for a number of years through 1984 at the time of Adams passing. Today’s quote invites us to think about the creation of an image after the capture. Unless you have complete control over the lighting there is no way a camera can replicate what the eye can see and work after teh fact can help express what was seen by the photographer.

john sexton quote

“For me the printing process is part of the magic of photography. It’s that magic that can be exciting, disappointing, rewarding and frustrating all in the same few moments in the darkroom.” John Sexton

I understand this well. I remember trying to pull a good print after hours of trying differing amounts of dodging and burning in the darkroom. And as they said on the ABC sports commercial feeling, “…the thrill of Victory and the Agony of Defeat…”

We now have the ability to be able to process the images in a repeatable fashion using the computer and software programs. The possibilities of creating the image in our ‘minds eye’ is better than ever. I often hear newer photographers say I want to have the image ‘natural’ as it comes out of the camera. Using artificial lighting or Photoshop techniques is ‘cheating’. I suggest that these photographers have yet to understand that the camera does not record as the eye sees and that there is a need to make allowances for that in order to get the 3 dimensions in front of our eyes represented in two dimensions on the print.

There is also the point that many decisions have already been made that distort reality by the photographer choosing what lens to use. How the view is cropped in camera. What aperture and shutter speed were chosen. The time of day the image was made. All of these choices are already ‘cheating’ what another person would see if they were on the scene. Also remember the eye has the magnificent ability to open and close its aperture (pupil) depending upon where it is looking in the scene. If it looks to the sky it instantaneously closes down to see detail in the bright white but will immediately open up to allow shadow detail to come forward. The camera only has one aperture to look through.

So I ask this question. Are you a natural light photographer who doesn’t want to cheat as I was when I first started? Or, are you a professional photographer willing and able to learn and use all the tools available?

Yours in Creative Photography,       Bob

still playing

The flower garden at the B&B at which I’m staying has some beautiful blooms… So I’m playing and experimenting with the Lumix GX7, 35-100mm f2.8 and and Vello extension tubes.

rose petal photo

Rose petals close-up with extension tubes. Opening up the shadows and lowering the highlights with the GX7′s in camera curves setting.

backlit leaf study photograph

I always enjoy details revealed when photographing flora with back lighting.

Have you played lately??

Yours in Creative Photography,       bob

 

lumix play black & white

Camera presets.

Never used them with any success before getting into the micro 4/3rds system with Panasonic Lumix cameras. I’m out on holiday in Santa Fe, New Mexico and putting the Lumix GX7 through it’s paces. One of my favorite presets is Illustrative Art. But, with a tweak. Turning it to black and white. It leads to a high contrast image with a bit of a glow on the highest contrast areas. Here take a look at these images…

copper tanks black & white photo

Copper tanks at the Blue Corn Cafe & Brewery Restaurant in Santa Fe, New Mexico

copper tank handles photo

Copper tank handle detail. Love the shape and form that comes forward using this technique.

black and white photo of door and wall santa fe new mexico

Downtown Santa Fe door and wall with wall. Textures galore!

One thing to remember when using in-camera presets is to save images as a jpeg. I usually shoot in RAW plus jpeg so I can have the best of both worlds. If you only save in RAW you will see the processed black and white image on the back of your camera and upon download momentarily on your computer as the viewing jpeg info is stripped away leaving you only the RAW information.

Travel is a great way to get the creative juices flowing… When and where is your next road trip?

Yours in Creative Photography,       Bob

open

Are you open to PLAY!??

Play means time to learn and test. On a road trip and looking out the window and you know how much I like neon and the back of this open sign invited some attention from the Lumix GX7 and the 20mm pancake f1.7 lens. This is a very low profile set up for street photography. Here’s a couple…

open sign photo

I really liked the Orange glow against the blue sky.

open sign image

Different angle leads to different feeling in the photo.

neon open sign photo

And flipping the image changes things totally.

How do you play? Are these award winning photos? Nope. But I learned a few things playing with color and exposure that will help me in the future…

Yours in Creative Photography,      Bob