giving back marketing monday

Giving Back – Maketing Monday
by Skip Cohen

Giving Back

It’s probably ten years ago I wrote my first post about giving back to the community. It’s such an important part of building your brand that it deserves to be at the very top of your priority list.   As business picks up in the fourth quarter, you need to make sure you don’t lose sight of how much it can help you build your reputation.

helping hand graphic by bob coatesHelping Hand Graphic – Bob Coates Photography

Years ago I had the opportunity to hear Jay Conrad Levinson speak. Known best as the originator of the expression “Guerilla Marketing”, he talked about the top 100 things Guerilla Marketers need to do.  At the very top of the list was “be involved in your community and charities”.   Why?  Because, people like to buy products from companies they perceive as giving back.

It’s cause-related marketing at its best and it helps build your brand beyond just being a photographer.  Let’s face it, you’re looking for the community to be good to you.  So, what are you doing to be good to your community?

Finding a charitable cause in your community couldn’t be easier, but you have to take the time.  Just read the local paper.  What’s going on in your community?  If the school tax bill didn’t pass, then the arts are going to suffer, starting with the yearbook, photo club, newsletter etc.  All, perfect matches for you to lend a hand as a professional photographer.

Is there an event coming up that might need your skills as a photojournalist?  Everything from a walkathon to organizations like Kiwanis, Rotary, Lions and Exchange Club all have a major charity drive each year.

Check with your local hospital, police force, fire-fighters – they always need help and they always have an event they’re sponsoring.  Then there are great organizations like Big Brother and Big Sister.

Within the photographic community, there’s  NILMDTS (Now I Lay Me Down To Sleep), Thirst Relief, HeartsApart.org and the Josephine Herrick Project. These are just a handful of non-profits as examples.  They all involve photographers and are dedicated to helping make the world a better place.

Although no longer serving let’s not forget PPA Charities, founded over fifteen years ago by Bert Behnke.  I’m proud to have been one of the original members of the team along with Helen Yancy, Steve Troup, Dennis and Lori Craft, just to name a few.

skip cohen headshotSkip Cohen has been involved in the photographic industry his entire career and previously served as President of Rangefinder/WPPI and earlier, Hasselblad USA. He founded SkipCohenUniversity.com in 2013. Skip is a co-host for “Mind Your Own Business” and “Beyond Technique,” webcasts through Photofocus.com, writes for several publications including Shutter Magazine and is actively involved in several advisory boards for non-profit organizations.

two minute respite oak creek sedona

Two Minutes to Relax
Oak Creek in Sedona, Arizona

I am a water person.

I have a preference for ocean sounds after having lived in the Caribbean for 20 years but any water sounds are helpful with calming my mind. I spent about an hour on Oak Creek at Cathedral Rock capturing small moments of the creek experience. I took some time this morning editing the footage so that you can enjoy the experience as well.

The video is two minutes long and shows some of the different water patterns along this section of the creek.

Take a couple minutes and kick back with me on Oak Creek

I didn’t have myfull video kit with tripod and fluid head for proper zooming and panning. Did the best I could with a tiny little five-inch tripod that I keep with me in my shooting bag for just such an occasion. The occasion being I didn’t want to hike with the full tripod kit. With the light weight of Lumix gear, a small tripod can come in quite handy! The camera was Lumix G9 with the Leica DG Vario-ELMARIT Professional Lens, 12-60MM, F2.8-4.0 Lens. Sound was also recorded from the mic that is built in to the camera. Shot in 4K 24p mode.

I edited the footage with a screen capture program that is for MAC computers called ScreenFlow from TeleStream.

The video was captured in the middle of September when there is some monsoon water flow.

I hope you enjoy the quiet time.

Yours in Creative Photography,      Bob

 

sintra portugal travel with ken macadams

Sintra, Portugal – Guest Post
by Ken MacAdams

Ken is a traveling man and uses Lumix gear during his travels. Ken shares his travel photography and stories here on Successful-Photographer as he has in the past. Ken’s camera of choice is Panasonic’s flagship stills camera the Lumix G9 with the Leica DG Vario-ELMARIT Professional Lens, 12-60MM, F2.8-4.0

Take it away Ken

Situated 30 miles from Lisbon is a fairy-tale village named Sintra. Driving up from Lisbon on heavily forested, narrow and very twisty roads, I was shocked when the vibrantly colored Pena Place burst into view!  I continued on to the quaint town of Sintra, where I’d reserved a villa, nestled in the cliffs, hundreds of feet below the palace.  I was told the villa was once the king’s stables.

pena palace portugal photoEntrance to the Pena Palace.  Built around the craggy rocks of the mountaintop, the palace has a commanding view of the surrounding area. All Photos in this post © Ken MacAdams

After a sumptious breakfast, I joined the parade of cars snaking up the mountainside to my first stop, the Palace of Pena.  Situated atop a rocky peak, the palace has a commanding view of the surrounding valleys.
The rear of the palace, with views stretching all the way to the North Atlantic Ocean, on the horizon.
In 1838 King Ferdinand II acquired the former Hieronymite monastery of Our Lady of Pena.  The original monastery buildings, consisting of the cloister and outbuildings, the chapel, the sacristy and the bell tower, were built in 1511.  These buildings today form the northern section of the Palace of Pena, and are referred to as the Old Palace.  King Ferdinand began making much needed repairs to the former monastery, and replaced the fourteen cells used by the monks with larger rooms with vaulted ceilings.  About 1843 the King decided to enlarge the palace, and built a new wing with even larger rooms.  This section is known as the New Palace.
In transforming the former monastery, the King was likely influenced and inspired by German romanticism found in the castles along the Rhine.  When building on the New Palace was completed about 1865, the King began planting gardens surrounding the palace.  With winding paths, stone benches, and pavilions at different points along its routes, the King copied the romantic gardens of that time.  He also planted over 500 different species of trees, and plants originating from different points around the globe.
kitchen in sintra photo
The one way tour circuit through the palace is self paced, generally ambling along at a relaxed speed.  You see both the Old and New Palace wings, visit the living quarters of the King, their eating area, day rooms, the Great Room, and end up exiting through the kitchen.  With original and period glassware, pottery, and furniture throughout the palace, you’ll have a chance to see how life was carried on by royalty of the 1800’s!  The Palace of Pena was designated a National Monument in 1910, and classified a UNESCO World Heritage site in 1995.
Ken has always loved to travel, so when he made a common connection with the fact that either a long day pounding the streets of some foreign city, or shooting the last dance at a wedding,  a good part of his physical ken macadams head shotweariness came from lugging around his big heavy DSLR. That’s when he started looking at alternatives – and ended up selecting Panasonic Lumix Micro Four Thirds gear.
Ken is rarely without a camera, and the next great photo travel experience – whether local or abroad – is always in the back of his mind!  A longtime resident of the Four Corners, and when he’s not out on the road, he enjoys some of the great outdoor opportunities found there – mountain biking, hiking, and Jeeping.

hall of fame photo sound bites grill

The Making of
Sound Bites Grill Hall of Fame Image

I’ve often been asked how I create the art images for the Sound Bites Grill Hall of Fame. Thought I might share the process here from start to finish.

sound bites grill hall of fame imageFinished Hall of Fame image with Gaelle Buswell and her band members

First, I make photos from the show during the live performance. This is a bit easier said than done as performers are moving in and out of the light, have strange expressions when they reach for THAT note, etc. I need to watch and learn as each performer works and then make sure I’ve gotten enough source material on all the band members.

Then it’s time to download all the images and begin the culling process. Lots of images get thrown away on the first pass. Then I’ll go back through to look for the selects. Those are the photos that have the body position, expression and look I am going for in the final art piece.

The individuals are extracted from their photo and placed upon their own layer so effects such as drop shadows and lighting can be applied individually. Then it’s time to start working on combining all the elements of people, texture, drop shadows, color adjustments and more.

animated gif of building art pieceAnimated Gif of the various Layers

 Above is a Gif showing most of the Layers made in Photoshop to give you an idea of how the pieces work together during the build. Below is a screen capture of the Layers Palette in Photoshop.

layers palette for imageLayers Palette of the Gaelle Hall of Fame image

I’m thrilled with the dynamic range of the Lumix Micro 4/3rds camera gear. The camera is Lumix G9 Panasonic’s stills flagship model with the LUMIX G X VARIO LENS, 35-100MM, F2.8 ASPH 

Yours in Creative Photography,       Bob

 

one yard line marketing monday

Waiting for Your Ship to Come In
Marketing Monday with Skip Cohen

I’ve used this quote by Ross Perot in other posts, because it’s so relevant.

“Most people give up just when they’re about to achieve success. They quit on the one-yard line. They give up at the last minute of the game, one foot from a winning touchdown.

If I ask a group of photographers about advertising, somebody will always say, “We tried it once, but it didn’t work!” Ask some people about trying some different lenses or shooting wide open for a different look and you’ll hear almost the same, “I’ve tried it, but my clients like the look I have!”  Ask them to move the lights in the studio, the ones that are put in the same spot every day on the masking tape on the floor, and you’ll get almost the same response.

dock empty photoEmpty Dock just waiting for a ship…. or a boat – © Bob Coates

Well, what if those photographers are all standing on Ross Perot’s one yard line?  What if they just needed to run that ad a few more times for people to contact them?  What if they only needed a little more patience?

Trust me, I know it’s tough waiting for your ship to come in.  But I’ve seen so many photographers who were able to stay focused, stay aggressive in their marketing efforts and believe in themselves and things did come together.

It’s all about taking action, being patient and not giving up.   And since Ross Perot put me on the one yard line, might as well stay with a football theme and give Vince Lombardi the spotlight:

“It’s easy to have faith in yourself and have discipline when you’re a winner, when you’re number one. What you’ve got to have is faith and discipline when you’re not yet a winner!”

skip cohen headshot
Skip Cohen has been involved in the photographic industry his entire career and previously served as President of Rangefinder/WPPI and earlier, Hasselblad USA. He founded SkipCohenUniversity.com in 2013. Skip is a co-host for “Mind Your Own Business” and “Beyond Technique,” webcasts through Photofocus.com, writes for several publications including Shutter Magazine and is actively involved in several advisory boards for non-profit organizations.

gaelle buswell singer at sound bites grill

Sound Bites Grill Entertainer
Gaelle Buswell

Great Show

First I want to say what a great show it was at Sound Bites Grill in Sedona, AZ. I photograph musicians at this venue on a regular basis, and it’s a great space. Gaelle is from France, and she brought her A game with her for the performance. I look forward to a return engagement should it happen to come this way.

gaelle buswell sings at sound bites grill sedonaGaelle Buswell Live on stage at Sound Bites

Photographing a Live Performance

I want to talk to you about capturing images from a live performance. In the studio, you have control of the lighting, posing, and expression of your subject. Not so much when the performers are live on stage. The lighting is what the lighting is, and while it was set for a specific place on stage, the entertainers often are moving in and out of the preset light pattern. Expressions can be all over the place with closed eyes, weird mouth positions, and strange body positions. To get the best captures that are flattering to the subject you need to study the movements of the performer before beginning to photograph. If you do this, you will start to notice what type of body language will happen with certain kinds of songs. When does the performer close their eyes? And better yet when will they be open? Where is the light best? The study will get you more and better images than if you just start firing away.

Processing the Files

Once you have the capture, it’s time to finesse it in post-processing. There are always improvements to be made. Control of the highlight and shadows. Getting the best color for the situation can be a bit of work because of the LED lighting not having a full spectrum. This can give some bizarre color tones on the skin, and even if everything else is excellent, an unflattering skin tone can kill a shot. Many times I will double process an image and combine. One copy is prepared for the background and the other for the skin tones. Using Layer in Photoshop and adding Masks allow complete control.

original image of gaelleOriginal image of Gaelle after ACR Process and before tweaks

You can compare the image above with the photo on the top of this post. You will see with a little dodging and burning along with a tiny bit of cloning there are fewer distractions from the performer. Let me know if you can see what the differences are. There are five.

Black and White

I always process out my images to black and white. One is for my clients use in PR situations. Providing BW images will lead to better quality in print, especially newspapers rather than letting the Paper just do a desaturation. The other reason is viewing a black and white image tells you if your tonal values are on because you are not distracted by the color.

gaelle in black and whiteGaelle in black and white

Camera Gear

As always I am using Lumix Micro 4/3rds camera gear. The camera is Lumix G9 with the LUMIX G X VARIO LENS, 35-100MM, F2.8 ASPH Instead of using the Leica f2.8-4.0 12-60mm when I am shooting in scenes with this much contrast and moving performers I want the speed and control f2.8 of the fixed aperture lens.

Yours in Creative Photography,     Bob

 

 

red rock interpretation

Interpreting the Red Rocks – Juuuust a Little Different

If you have followed this blog and my work for any length of time you know that I often like to take my images further than a ‘straight’ photograph. I have found a weird thing while working on this process. There are times to get a certain look you need to make what I would normally consider a ‘bad’ photograph. One that is either under or overexposed to create the vision in your using certain textures.

Here’s a case in point. The density range for this image was huge in that I was shooting the flower in the shade and the background was in full sun. I originally bracketed this scene to get a ‘correct’ exposure. I processed that, but when I went to work, I found that I had better results with the image that was a single exposure rather than having all the detail that Aurora HDR 2018 software would provide.

orignal capture photo underexposedHere is one of the bracketed images slightly over-exposed. Little to no detail in the sky.

The little to no detail in the sky gives the texture a chance to shine. I used texture from a small section of an old painting in various blend modes to achieve the image below.

red rock arted imageHere is my artistic rendition of the image.

I think the plain image needed some help other than making a full range of tones visible. I work photos in many different ways before I find the vision for which I was looking.

red rock art photoshop layers paletteHere is the Photoshop Layers Palette from the image above. Note: all Layers had a different blend mode applied and Masks were used to extract or cover the information I did or didn’t want.

Lumix G9 with the Leica DG Vario-ELMARIT Professional Lens, 12-60MM, F2.8-4.0 was used for this capture. The fully articulating screen is helpful when framing an image where the camera is low to the ground. Saves getting down to try and look through the viewfinder and also save work in the laundry for clothes that have been doused in dirt!

Yours in Creative Photography,       Bob

porto guest post part two ken macadams

Porto, Portugal – Guest Post Part Two
by Ken MacAdams

Ken is a traveling man and uses Lumix gear during his travels. Ken will share some of his travel photography and stories here on Successful-Photographer as he has in the past. Ken’s camera of choice is Panasonic’s flagship stills camera the Lumix G9 with the Leica DG Vario-ELMARIT Professional Lens, 12-60MM, F2.8-4.0

If you want to start at the beginning here’s part one.

Heeeeere’s Ken again!

We made a day trip out into the beautiful, hilly, wine region to the east of Porto.  Vineyards cling to the sometimes steep hillsides bordering the meandering Douro River.  Old World cities cling to these hillsides also, as the narrow road snakes its way inland.  We stopped at one of the vineyards along the way for a tour and wine tasting experience.  A narrow road switch-backed us from the river side to the establishment set high up on the hillside.  Views up and down the river valley revealed terraced vines as far as the eye could see.  Inside, the guide explained the different types of port wines – white, red, tawny, and rose.  For the different varieties of grapes there is a different aging processes for the wines, with some aged in wooden casks, others in bottles.  We were led deep underground, into their wine cellar, and allowed to walk between rows of neatly stacked wooden casks.  Another area housed thousands of bottles of port wine, all quietly aging away!  Climbing back up from the cellar, we entered a tasting room, where several different varieties were uncorked for our sampling.
ken macadams vinyard imageRural vineyards as far as the eye can see
All Images in this post © Ken MacAdams

Ken macAdams photo vineyard in portufalDouro Valley vineyards with the town of Sabrosa in the background

Back in the 1700’s, the wines processed inland by the different vintners was transported downriver to Porto in large casks on Rabelo boats, small river-going boats.  The casks were stored in warehouses along the river in Porto, called “lodges”.  The port wine often aged here for years before being loaded onto ocean going ships which transported them primarily to England, or to final markets in Europe.  Modern dams on the river make this shipping process impossible today.   Many of the original “lodges” in Porto along the river have been converted into wine tasting establishments.  You can still see replicas of the historic boats, complete with wine casks, in many of the old riverside cities that dot the banks of the Douro River, as well as in the Ribeira district in Porto.
vineyard photo by ken masadams The River Douro with vineyards clinging to the hillsides
 It was late in the night when we returned to Porto, but our travel experiences up through the Douro Valley were priceless.  We’d seen history,  tasted the famous Port wines,  and walked among the vineyards.  We  could have easily stayed in a villa back in the valley, but other destinations in Portugal beckoned. 

Ken MacAdams – I grew up with a darkroom in my basement…so all the old film skills were my friend when ken macadams head shotdigital came on the scene.  Funny thing happened…photography just got more interesting as digital posed new challenges!  While I loved the characteristic sounds and smells of the old wet-process darkroom days, I wouldn’t go back!”

Ken has always loved to travel, so when he made a common connection with the fact that either a long day pounding the streets of some foreign city, or shooting the last dance at a wedding,  a good part of his physical weariness came from lugging around my big heavy DSLR.  That’s when he started looking at alternatives – and ended up selecting Panasonic Lumix Micro Four Thirds gear.
Ken is rarely without a camera, and the next great photo travel experience – whether local or abroad – is always in the back of his mind!  A longtime resident of the Four Corners, and when he’s not out on the road, he enjoys some of the great outdoor opportunities found there – mountain biking, hiking, and Jeeping.

 

hiking in sedona arizona

Sedona, Arizona Hiking
Photos and Preferred Gear

I’m always told how lucky I am to live in a beautiful place. Living in Sedona gives me some wonderful chances to make images that are just a bit different than others. Different is good. It attracts attention because of the red rocks and scenery. BUT, the beautiful view does not guarantee a beautiful photo. It only ensures a superb photo opportunity.

It’s about light, composition, shadow and more

I often remind people to remember that it is about the light. It’s about the composition. It’s about the shadows. It’s about all of these things and more. All of these items when appropriately assembled into frame take a beautiful scene and make it memorable. Do I always accomplish this? Hell no! But, lots of the fun is in the trying.

Here are a couple of images from hikes a couple days ago. These are from Bell Rock Vista in the Village of Oak Creek just south of Sedona where the red rocks reaching to the heavens begin. Think of the Grand Canyon upside down.

red rocks single exlosureHere is the middle exposure from a bracket

With the image above we have detail in the shadows and the highlights, but overall it appears flat and relatively uninteresting even though it is a beautiful subject. I photographed a five-stop exposure bracket because I knew there wouldn’t be enough exposure range in a single capture due to the deep shadow area and the sunlit highlights.

bracketed image processedUsing two separate exposures and blending with Aurora HDR 2018

Post-processing Rocks!

The processed image above was more as the eye would see it. The eye’s pupil opens and closes depending upon the amount of light it is viewing. We have more detail and color in the shadow areas and better color and detail in the sunlit area including the sky. In my opinion, the image only begins with the capture in camera. Post-processing is necessary to complete the vision and to show the scene as the artist wishes it.

sunlit flowers photoTiny flowers with a skim of sunlight caressing the blooms

See the Light

The flower image shows how just a small shaft of the sun can highlight a subject and break it away from the background.

My shooting kit for a general walkabout hike is the Lumix G9 with the Leica DG Vario-ELMARIT Professional Lens, 12-60MM, F2.8-4.0 . I also have a * Think Tank Mirrorless Mover 20 belt pack with some extension tubes (used on the flower image above) and an extra battery. Also, sometimes I’ll have an extra lens or two.

If you have any questions, please don’t hesitate to ask.

Yours in Creative Photography,     Bob

* I’ve had this camera bag for over five years and use it constantly, and it hardly shows any signs of wear and tear.

 

art show opening first friday

First Friday in Sedona
Featured Artist at The Gallery of Modern Masters

I told you I had some news… And here it is.

I’ll be the featured artist at The Gallery of Modern Masters for the month of September. First Friday in Sedona will mark the opening of my new work being displayed. September 7th you are invited to join us for some wine and light hors’ dourves from 5 PM til 8 PM.

There will be new pieces on display for the first time. It turns out I must be in my ‘Gold Period’. Most of the new imagery features golden tones. Didn’t really think about it it just kind of turned out that way. Must be in honor of the fall season. I chat with Tom Taback of KAZM about my art and process for its creation. You can listen to the 20-minute KAZM Radio show Tech Talk from August 28th below.

 Tech Talk on KAZM August 28, 2018

canvas prep for new show at gallery of modern mastersNew work being prepped for Gallery of Modern Masters Show

Friday, September seventh 5 PM – 8 PM
Gallery of Modern Masters
671 State Route 179
(Hillside Sedona)
Sedona, Arizona 86336
928-282-3313 Toll-free 888-282-3313

Yours in Creative Photography,      Bob