busy week

Thought I’d share some of my commercial work with you… Been going at it pretty hard this week. Shooting images for the Sky Ranch Lodge (not my images yet on the web site they are still in post production) in Sedona, AZ.

One thing I like about my job is getting to know my community more intimately. I’ve been living in Sedona for over fifteen years and always knew about the Sky Ranch Lodge but never had cause to go there. Very cool property! It has a nostalgic feel, the grounds are gorgeous with multiple water features and the views are indescribable. But that’s where the photos come in handy!

sky ranch lodge cottage photo

This is one of two cottages at Sky Ranch Lodge.

sky ranch lodge double queen room photo

Double queen with a garden view.

The interiors were captured with the Lumix GH4 and 7-14 f4.0 lens. Having the articulating screen is handy when I am trying to squeeze the camera as close to a wall corner as possible.

Added fill light to the rooms with Fiilex LED lights. The 302EX 3 light kit with stands and roller case worked well. This was the first time I used continuous lighting on a hotel job and it sure makes the job easier. The fact that you can dial in color temperature on the lights saves a bunch of time time in post production when you are balancing outdoor light with the incandescent lighting from the fixtures.

I bracketed exposures to balance indoor and outdoor light to be stripped in in post.

I’ll share a trick I use to get a nice glow from the room lighting without blowing out the highlights. Change all the bulbs out to a 15 watt size. Saves a ton of time in post production!

landscape water feature image

Water feature and gardens at the Lodge.

sedona view at sky ranch lodge

Put yourself in this rocker lounge chair. (Think I’d have a glass of wine or a cold brew in my hand too)

Yours in Creative Photography,     Bob

photo shoot for hilton phoenix airport hotel

The Hilton Phoenix Airport Hotel is going through an eight million dollar renovation. New colors. New decor. Some new layouts. Very bright, modern and soothing which will be a totally different look from the southwest theme that’s been there for years. I think you’ll like it!

hilton phoenix airport hotel photoPool area at the Phoenix Airport Hilton Hotel.

P1010690_1000_pixNew room decor with all new colors and furnishings. My wife walked in to the office while I was working on these photos and said, “I like that!” She stays there a lot when we travel for pleasure too.

These images are a bridge for the web site use while they continue the renovation. After the renovation is complete there will be a complete advertising and marketing image shoot to show you the entire new look. In the meantime this is a sneak peek into the all new color scheme at the Hilton Phoenix Airport.

This was photographed with the Lumix GH4. Easy to make multiple exposures for blending the various lighting situations throughout the room. There’s light from the exterior which skews toward the blue spectrum. Light from the lamps were florescent which skews toward yellow/green. Using multiple exposures and blending the color from the different exposures helps make the room look like it does to the eye. One exposure would never allow you to see the detail in the shadows and the highlights. There is an extra stop of light with the GH4 which also helps in this situation.

I stay at this property all the time. I call it my home away from home. Living in Sedona I usually need to be in Phoenix the night before a flight so I don’t get caught in any traffic problems. Staff here is extremely friendly and helpful and always greet guests with a smile… Check it out next time you are in the Valley of the Sun in Arizona.

az roller derby girls

Fun shoot!

The Arizona Roller derby girls came to the the Arizona Professional Photographers Association meeting to add a little color for the photographers to shoot. A studio area for attendees to shoot during the convention was set up. The Roller Derby ladies got images to use for their promotion and the photographers got great animated models to put in front of their lenses.

Originally it was scheduled that the derby girls were going to have individual head shots for their promos but I wanted to take it a step further an see what kind of action we could put together. I think we got some ‘Bigger than Life’ images for them to use to promote their sport as well as some individual head shots… Wanna become an AZ Derby Skater? get more info.

Arizona roller derby photoAnita Alibi Poses for a head shot.

Arizona roller derby photoDucky Norris enjoys the spotlight.

Arizona roller derby photoSimulated action is when the fun begins… These girls know how to put on a show!

Arizona roller derby photoMore showtime from the derby girls.

Arizona roller derby photoTeammates!

It was a pleasure working with the AZ Roller Derby Team. They were really ready to put on a show and I’m certain that translates into great theater and sport in their matches! I’d love to do a full-on marketing shoot with the team!

What are you doing to stretch your education and practice of photography???

Wanna become an AZPPA Member? Get more Info

Yours in Photography,         Bob

practice photography

One of the ways I keep in shape with my photography skills is to practice and try new things on a regular basis. Yesterday I was having an IPA (that’s India Pale Ale for the brew bereft) I quickly photographed the chilled glass of beer and then the bottle before enjoying my libation… By the way it was quite tasty!

Then, before I went to bed I decided to build a mock up of a magazine ad for the brew. Here’s what I started with…

ipa beer bottle photoIPA beer bottle capture.

frosted beer glass photoFrosted beer glass with a nice head. Images captured with the Lumix GX7 and the 20mm f1.7 lens.

Then it was off to Photoshop with three different textures and the tools to separate the bottle and the glass from the background. Using Layers and Blend Modes some drop shadows and a little VooDoo Magic I came up with this…

ipa beer ad mock up photoIPA ad mock up.

How have you stretched and practiced your skills lately?? Let me know…

Yours in Photography,        Bob

commercial project sedona integrative medical clinic part 2

This is continued coverage from yesterday’s post of a photo shoot for the Sedona Integrative Medical Clinic….

The sense of place is important to show in your marketing materials. The mood and decor are helpful in making people comfortable in coming to your establishment. I can help you tell the story you want to share with your customers… Here’s a sampling of some images from the Center and the Medi-Spa.

Natalie at the front desk working the computer.

Dom at his station in the back office.

Looking over the Jane

Patient care with Vanessa.

commercial project sedona integrative medical clinic

The Sedona Integrative Medical Clinic was a great opportunity to shoot in many different styles of work on one job. The catchphrase of Bob Coates Photography is ‘Making people, places and products look better than good.” Here was the job. Head shots, group shot, action images (for sense of place) and product images.

What a great group of people! I went to get some Physical Therapy from Eric and suggested I might be able to help in dressing up the Sedona Integrative Medical Clinic’s web site and marketing material. First on the docket was to update the Facebook header with a group image of the staff.

Nicole, Dom, Linda, Eric, Tera and Vanessa. Staff of the clinic.

I was looking for a very clean background and went with white to help give a clean medical feel. The font is Trajan Pro from their logo to tie together with previous marketing and is reversed with a drop shadow to keep with the white theme. Images were captured with the Lumix GH3 with a trigger to set off studio lights I brought in for the job. Paul C Buff lights were used one equipped with a shoot-through umbrella. A second light was outfitted with a regular umbrella on the same side as the shoot though for form fill. This gives a nice shape to the faces but doesn’t let the shadow side go too dark.

One suggestion I make for offices with multiple people is to photograph each individual separately and then assemble them into the group photo. This saves trying to rally all the staff for a new photo when there is a change of personnel. When that happens now we only need to photograph the new employee, remove the employee that is leaving and insert the new employee in the image. This saves tons of time and allows the staff photos to be up-to-date with little additional fuss or the cost of redoing the entire photo. Many different styles of background or lighting may be chosen with this approach.

I also set up a quick faux studio to highlight different product lines offered for sale. If this was a shoot for the manufacturer’s advertising there would have been a lot more attention to detail and lighting, but since this is just for web use I think we did OK using the ivy wall as a background and white surface as the base. I had Dom hold a scrim over the product in order to control the overhead lights giving an even illumination with no hot spots. Here are a couple examples…

Using a shallow depth of field allows the product to come forward in the photo.

Light coming form the window behind adds depth and dimension by
also helping to separate the product from the background.

The scrim Dom is holding spreads the light and keeps distracting
highlights from taking your attention away from the product.

I always ask in my business blog posts, “How may I help you tell your business story in a professional way?? Give me a call or drop me an email to have a chat about your wants and needs. No obligation and as always if you aren’t thrilled with the images we’ll work it again or I’ll refund your money.” And give them contact information.

I’ll show you some more images tomorrow that help tell the story of the clinic.

Yours in Photography,       Bob