marketing through press releases

Press Releases & Marketing

Keeping your name out in front of your community is a very important part of running your photography business. This means getting out to networking meetings, getting displays in busy businesses, social media and using every possible way to have people think of you first when the subject of photography comes up.

red rock news articleThis story appeared in the Sedona Red Rock News

Press releases can play a big part in this area of your business. Many people say they don’t know what, or how, to write press releases. It is not terribly difficult. you can see some of my press from over the years and get some ideas on writing a proper press releases, that tend to get printed, here.

There are many reasons to send out a release. For example, your business has worked on a charity project raising money for your community. Or, you have trained and received a degree, certification, participated in Imaging Competition or won an award for your photography. Remember these releases need to be written in the third person, contain quotes from others about you and your work and quotes from yourself about what has taken place.

newspaper article in photography section kudosHere’s another article printed about my being named to the World Photographic Cup Team USA in the local entertainment paper Kudos.

In addition to the newspaper articles the story also appeared in the online edition of Kudos. I will also be linking this article on my blog to social media posts and sending out a release on LinkedIn etc. You can see how one event can be leveraged to get lots of exposure.

Remember people need to be touched anywhere from 7-13 times in your marketing before they will begin to remember your name. Get out there. Do good things. Share what you’ve done properly. Earn more business.

Yours in Creative Photography,       Bob

imaging usa atlanta

Professional Photographers of America Convention

Conventions. If you aren’t getting out for face to face learning opportunities I feel you are missing out on a vital link to running a successful business. It’s true that there are many ways in this day and age to learn more photography, art and business skills via DVD’s, online learning with things like UTube, Linda.com and Kelby One etc… BUT, in my mind you are missing out on the personal connections and being exposed to new sights and sounds outside your normal working environment. That stimulation can be key to having wonderful breakthroughs in the art and science of running your business.

Here’s the view out the porthole of the plane on the way to Atlanta. Used the Lumix FZ1000 set to macro mode to get the camera close to focus on the rain trails running by my view…

rain plane photoOn the tarmac waiting for liftoff in Phoenix, Arizona

If you are here at Imaging don’t forget to say ‘Hi’!

Yours in Creative Photography,   Bob

creativity & photography

Creativity & Photography & You

You are either Creative OR you are not!

True or False??

Many say true. I say, & so should you, false.

Found this chart on Design School a web site for creative graphic designers I think we as photographers face the same challenges and fears as any other creative does i any genre. I’ve also found when I’ve looked outside the traditional channels for getting creative about photography I find there is a whole world of ideas that we can apply. Here’s a great thought starter for jumping your creativity up a notch or three.

Find more awesome design content at designschool.canva.com

Put some, or all of these ideas, into play & you will find new and exciting things happening in your photographic life.

Yours in Creative Photography,      Bob

happy thanksgiving – gratitude

In keeping with the holiday idea I’ve decided to share a post from Jack Canfield on how to put gratitude on the front burner everyday. I found Jack’ writings to be inspirational and helpful in my life. Especially the Success Principles. First I’ll wish you the best of the Thanksgiving holiday and hope that you carry the spirit with you throughout the year.

I now turn you over to Jack’s post…

6 Daily Gratitude Habits That Will Attract More Abundance and Joy into Your Life

gratitude-rock

6 Daily Gratitude Habits That Will Attract More Abundance and Joy into Your Life

“There is more hunger for love and appreciation in this world than for bread.”
– Mother Teresa, Winner of the Nobel Peace Prize

With the American Thanksgiving almost upon us – and Hanukkah and Christmas just around the corner – we are officially entering into “peak gratitude season,” when we celebrate our thankfulness for all the good things in our lives.

But wouldn’t it be wonderful to experience that level of joy, love, and appreciation every day of the year? How would it change your life if you did?

Gratitude attracts more good things to be grateful for

“Be thankful for what you have; you’ll end up having more. If you concentrate on what you don’t have, you will never, ever have enough.”
– Oprah Winfrey

Appreciation is one of the highest emotional states you can experience. When you cultivate gratitude, you’re able to feel true joy and contentment, no matter what you have or don’t have in your life. And since the Law of Attraction states that like attracts like, when you’re grateful for what you already have, you will naturally attract more for which you can be grateful.

However, many people find that it requires great diligence to cultivate a persistent attitude of appreciation. That’s because we’ve been culturally conditioned to focus on what we don’t have, rather than appreciating what we’ve already received or achieved.

To help you combat this conditioning, here are 6 simple tips on how to make gratitude a natural part of your daily routine, so you can attract more joy and abundance into your life all year long:

1. Take 7 minutes each morning to write down everything you appreciate in life

Starting your day this way primes you to be receptive and grateful for everything your day will bring. It also helps you cultivate an air of positivity that makes you naturally more attractive to other positive people – and inspires them to want to help you achieve your goals.

2. Make a conscious effort to appreciate at least 3 people every day

By letting people know how much you appreciate them, you increase their own sense of appreciation and self-worth, and encourage them to pay this positive energy forward to other people.

While most people enjoy receiving verbal appreciation, written notes are also nice because they can be saved and re-read. (For ideas on expressing appreciation, grab your copy of The Success Principles and review Principle 53: Practice Uncommon Appreciation.)

3. Play the Appreciation Game

Set a specific time each day to consciously appreciate everything you encounter. An ideal time to do this is on your way to or from work. Appreciate the people you pass, the road you walk on, the cars that let you merge into a different lane, the street signs that make it easy for you to know where you’re going, the rain that’s nourishing the plants and trees, and so on.

Look for the good in all situations – even those you would normally view as negative. As the saying goes, “Every cloud has a silver lining.” For example, when my wife was in a car accident a few years ago, she could have chosen to berate herself or question her judgment. Instead, she focused on her gratitude for suffering only minor injuries and for the help she received from other drivers.

4.  Carry a physical token of gratitude in your pocket, such as a heart-shaped stone, crystal, or some other small item

A physical reminder can bring you back to your practice of gratitude when your mind has drifted elsewhere. As you reach into your pocket throughout the day and feel the token, use it as a reminder to stop, breathe and take a moment to fully experience the emotion of gratitude. The more conscious effort you put into seeking it out, the easier it will be to find it – and the more powerful your experience will be.

5. Remember to appreciate the smallest blessings

The best way to activate your gratitude is by acknowledging the gifts most people take for granted. If you have food in your refrigerator, clothes in your closet and a roof over your head, you are better off than 75 percent of the world’s population.

If you eat three meals a day, you are far better off than the 1 billion people on the planet who eat once a day at most.

Do you have a phone?  How about a car that allows you to travel to work or to explore the country? Is your family healthy? Do you have a computer and Internet access to stay in touch with the world, get access to education, and perform work for which you are paid? Do you have clean water to drink?

Celebrate these simple blessings. These daily conveniences are gifts that most people in the world do not enjoy.

6. Appreciate yourself

Finally, don’t forget to appreciate your OWN positive qualities and accomplishments. In addition to celebrating your big successes, acknowledge your small daily successes too. We all need acknowledgement, but the most important acknowledgement is that which we give ourselves.

One of the most powerful ways to acknowledge and appreciate yourself is by doing the Mirror Exercise. This powerful exercise requires you to appreciate yourself for the day’s accomplishments while talking to yourself in a mirror. For detailed instructions and guidance for the Mirror Exercise, see page 199-201 of The Success Principles.

It may not feel natural at first to focus on appreciating what you already have, but by faithfully practicing the Daily Appreciation Habits outlined in this article, you’ll begin to change your conditioning.

To kick-start your daily gratitude practice, take a few moments to share at least three things for which you’re grateful for in the comments. Even the smallest act of gratitude will have a positive impact on your life.


Jack Canfield, America’s #1 Success Coach, is founder of the billion-dollar book brand Chicken Soup for the Soul® and a leading authority on Peak Performance and Life Success. If you’re ready to jump-start your life, make more money, and have more fun and joy in all that you do, get FREE success tips from Jack Canfield now at: www.FreeSuccessStrategies.com

– See more at: http://jackcanfield.com/6-daily-gratitude-habits-that-will-attract-more-abundance-and-joy-into-your-life/?inf_contact_key=49553090db556b2d36dd41fb9b4263f71d1131b3a060065c8d4c558701a56889#sthash.eystFNTV.dpuf

sunday photo/art quote 11/22

I went down to authorville today to find a quote for this Sunday. John Steinbeck. You may have heard of him. He wrote over twenty-five books. Some of them pretty well known!  He also penned this quote and I think it speaks volumes to something we photographers need to spend time thinking upon.

john steinbeck quote

“In art the subject upon which you concentrate is unimportant; it is only the quality of your concentration that counts.” John Steinbeck

Spend some time with this thought.

OK. Welcome back and here are some ideas from me.

We photographers take a shit-pot (please excuse my french) of images and find ourselves disappointed that we don’t have a really strong body of work. I feel it has to do with the ease of being able to make a picture these days and the ease of being able to share them, And, the lack of time and energy we spend on creating any single image. I see many photos posted receiving comments like ‘Fantastic!’ ‘Beautiful!’ And one of my favorites, ‘Amazing!!’

When in reality the image is nothing more than an OK snapshot.

I feel the best images I have been able to create are the ones that have involved planning, thinking, and yes, some serious concentration. I hadn’t realized it quite so clearly before. Thanks Mr Steinbeck for bringing a little clarity to my thinking and my art!

What do you think? How’s your concentration??

Yours in Creative Photography,    Bob