by successfulbob | Guest Post, Marketing Monday, photography education, photography marketing
The Power of a Handwritten Note
Marketing Monday with Skip Cohen
One of the easiest ways to separate yourself from the competition is also one of the most forgotten, a handwritten note. Most of us can barely write a check without making a mistake, simply because we’re so used to typing and texting everything we write.
Over the years I’ve sent hand-written notes and received some great ones. Each one has stood out in a different way and brought me closer to people, even some who I’ve known for many years. There are new friends and old ones, but receiving a handwritten note is such a nice touch to building a stronger network and relationship.
Use one of your images on the face of the card. Could be the family or subject photographed.
(I put my contact info and logo on the back of the card) Graphic by Bob Coates Photography
Here are a few ingredients to make your notecards that much more effective
1) Use one of your own images on the front! NEVER use a store-bought card.
2) On the back of the card share your personal contact information. Centered at the bottom, it should look like the label on a Hallmark card, but your studio or name and contact information, including social media addresses and phone number.
3) Use a nice stock of paper. And, if you make it an odd size, it’ll stand out even more.
4) Take the time to write something personal in appreciation for whatever the person you’re sending it to, did to help you.
So, the next time somebody does something nice for you, or maybe it’s a vendor who takes a little extra time to help you at a convention, remember the power of a hand-written note. There’s little that can top this age-old method of communicating!
Skip Cohen has been involved in the photographic industry his entire career and previously served as President of Rangefinder/WPPI and earlier, Hasselblad USA. He founded SkipCohenUniversity.com in 2013. Skip is a co-host for “Mind Your Own Business” and “Beyond Technique,” webcasts through Photofocus.com, writes for several publications including Shutter Magazine and is actively involved in several advisory boards for non-profit organizations.
by successfulbob | bird photography, flower photography, Lumix G9, photo walkabout, photography, photography gear, wildlife photography
Long Lens Photography – 100-400mm
I enjoy my long lens for outdoor photography. It’s a beautiful piece of equipment for isolating subjects against a background with nice bokeh. The longer the lens, the easier it is to have an out-of-focus background. The PANASONIC LUMIX G Leica DG Vario-Elmar Professional Lens, 100-400MM, F4.0-6.3 ASPH is a magical lens IMHO.
Here are some images from a walkabout at the Sedona Wetlands. I didn’t find many waterfowl as it was midday and possibly the wrong time of year. In any case, I always try to make the best of any photography situation and started looking for details. There are still some wildflowers scattered throughout. This attracts butterflies, birds, and bees.
Adult female Lesser Goldfinch snacking on some wildflowers that have gone to seed
I always look to capture ‘behavior’ photos as well as straight portraits of my feathered friends. Here the Lesser Goldfinch is working to get the seeds free from the plant.
Butterfly caught with shallow depth of field between the plants.
The butterfly photo was my favorite photo of the day. If you’ve chased butterflies in the wild, you know how difficult it can be to get an interesting image. I tracked this one for a while and looked to ‘sandwich’ the butterfly with DOF. I wanted a sharp subject surrounded by the in and out of focus flowers. This was made more difficult as there were not a ton of flowers in bloom and the wind was making the flowers dance as well. Now that I see the image here I’ll crop in a little tighter and loose the past prime flowers on the right-hand side of the photo.
Wasps one of our other pollinators were flitting between the blooms as well as the butterflies.
I choose this one to share as it has a different color with black and white stripes.
Back to the lens. One complaint I hear about the lens is that it is very stiff to zoom. It was designed that way not to suffer ‘lens creep’ when you hang it from your shoulder. I’ve found a perfect way to change the zoom. Instead of trying to turn the lens, hold the lens and turn the camera. It’s like opening a bottle of champagne where you hold the cork and twist the bottle. Makes it easy and you don’t end up with the lens creep!
When paired with the Lumix G9 you get 6 and a half stops of handholdability. All images were handheld in this post.
Yours in Creative Photography, Bob
by successfulbob | architectural photography, Guest Post, Lumix G9, travel photography
Seville Spain – Travel with Ken MacAdams
Ken shares his travel photography and stories here on Successful-Photographer as he has in the past. Ken’s camera of choice is Panasonic’s flagship stills camera the Lumix G9 with the Leica DG Vario-ELMARIT Professional Lens, 12-60MM, F2.8-4.0
Seville shines as one of Spain’s magnificent stars. Activities include attending a bullfight, standing in awe at the immensity of the world’s largest Gothic church, or going shoulder to shoulder with the crowds in the Reales Alcazar, a beautiful Moorish style palace. In the 16th century, Seville was the gateway to the New World. Explorers Vespucci and Magellan sailed from its great river harbor, discovering new trade routes and abundant sources of gold, silver, cocoa, and tobacco. In the 17th century, it was Spain’s largest and wealthiest city.
Protected by a Renaissance wrought-iron grill, it was impossible to stand on-center of the High Altar to photograph this 65 foot tall altar. All Photos in this post © Ken MacAdams
The tomb of Christopher Columbus is carried by four kings.
Seville’s Cathedral is the third largest church in Europe. It rises from the site of a mosque that was torn down in 1401 to make way for the cathedral, one that the Reconquista Christians said would be the largest in the world. Past the immense pipes of the church’s pipe organ is the High Altar, protected by a wrought-iron Renaissance grille. Standing 65 feet tall, there are 44 scenes from the life of Jesus and Mary, all carved from walnut and chestnut – blanketed by a staggering amount of gold leaf.
In this image you can see the immense floor to ceiling scale of the church. Set on AWB, the Lumix G9 was able to correctly register the different color tones of the interior lighting.
The work, finished in 1564, took three generations to complete. Opposite from the Altar de Plata, is the Tomb of Columbus. Located in front of the cathedral’s entrance for pilgrims are four kings who bear the remains of Christopher Columbus upon their shoulders. Identified by their team shirts, the pallbearers represent the regions of Castile, Aragon, Leon, and Navarre. A walk through the Treasury reveals gold and silver reliquaries, and Spain’s most valuable crown, the jeweled Corona de la Virgen de los Reyes. Attached to the church is the Giralda Bell Tower, a former minaret. If you have the time – or energy – you can climb the 330 feet up to its top for a grand city view.
The pool within the courtyard served a dual purpose – besides beauty, it helped cool the surrounding rooms of the palace during the hot summer days.
Look for more on Seveille, Spain and the Royal Alcazar from Ken next Friday!
Ken has always loved to travel, so when he made a common connection with the fact that either a long day pounding the streets of some foreign city, or shooting the last dance at a wedding, a good part of his physical
weariness came from lugging around his big heavy DSLR. That’s when he started looking at alternatives – and ended up selecting Panasonic Lumix Micro Four Thirds gear.
Ken is rarely without a camera, and the next great photo travel experience – whether local or abroad – is always in the back of his mind! A longtime resident of the Four Corners, and when he’s not out on the road, he enjoys some of the great outdoor opportunities found there – mountain biking, hiking, and Jeeping.
by successfulbob | inspiration, Marketing Monday, photography education, photography marketing
Commitment in Photography – Marketing Monday
by Skip Cohen
I’ve written a few posts in the past based on excerpts from the Walk the Talk series. They’re just short thoughts that get me thinking about this amazing industry we’re all a part of.
I found this from Abraham Lincoln…“Commitment is what transforms a promise into reality. It is the words that speak boldly of your intentions. And the actions which speak louder than the words.
It is making the time when there is none. Coming through time after time after time, year after year after year. Commitment is the stuff character is made of; the power to change the face of things. It is the daily triumph of integrity over skepticism.” – Abraham Lincoln
As photographers, whether you’re shooting a wedding, a portrait or a commercial shoot, think about your commitment. Are you committed to your clients, to the quality of the final image and most important of all, that little voice inside your heart that represents the passion for the craft you need to succeed?
People trust you to capture some of the most important moments in their lives. There is no room for compromise and there are no shortcuts. You owe them the very best your creative skill set will allow and your commitment isn’t just to your clients, but to yourself.
There is no place for a been-there-done-that attitude. It’s all about your clients and to give them the very best your education is the key. It simply can never stop. New techniques, skill sets, pushing the edge of the envelope as if every client was your very first one has to be your mantra. Shoot as if the images you’re about to take are the only photographs people will ever see of your work.
My buddy, Scott Bourne, talks about all of us being the high priests of memory protection. That’s a big commitment and responsibility. Think about what that really means…then take a few deep breaths and smile every time you’re working with a client, because nobody can capture memories like you can!
Skip Cohen has been involved in the photographic industry his entire career and previously served as President of Rangefinder/WPPI and earlier, Hasselblad USA. He founded SkipCohenUniversity.com in 2013. Skip is a co-host for “Mind Your Own Business” and “Beyond Technique,” webcasts through Photofocus.com, writes for several publications including Shutter Magazine and is actively involved in several advisory boards for non-profit organizations.
by successfulbob | cityscape photography, Guest Post, Lumix G9, travel photography
Sintra, Portugal – Guest Post Part Two
by Ken MacAdams
Ken shares his travel photography and stories here on Successful-Photographer as he has in the past. Ken’s camera of choice is Panasonic’s flagship stills camera the Lumix G9 with the Leica DG Vario-ELMARIT Professional Lens, 12-60MM, F2.8-4.0
Take it away Ken. Start with part one of this story here.
A five minute walk downhill brought me to my second stop, the Moorish Castle. The castle was constructed during the 8th and 9th centuries, during the period of Muslim Iberia. The castle was centrally located in an area that was primarily agricultural, and was necessary for protection of the residents. It was a strategic point during the Reconquista, but was taken by Christian forces after the fall of Lisbon in 1147. Settlers occupied the castle during the 12th and 13th centuries, but its military importance was progressively diminishing, and inhabitants were abandoning the castle for the old village of Sintra. In the beginning of the 15th century a small group of Jews occupied the castle until being expelled from the country by Manuel I of Portugal.
Inside the Moorish Castle. These walls match the terrains ups and downs with lots of archery vantage points. In ancient days, they would have cleared the trees around the outside of the compound so attackers had no shelter. Images in this post © Ken MacAdams
The 1755 Lisbon earthquake caused considerable damage to the chapel and castle. It wasn’t until King Ferdinand II began work on the Pena Palace around 1840, that he took up the task of improving the condition of the old Moorish Castle and walls. The castle is built on very rugged terrain with slopes reaching 40% gradients. The hike around the castle walls is bound to elevate your pulse! A stop at each watchtower allows you to catch your breath and enjoy the magnificent views.
Secluded archway leading to the palace. Examine the rope detail on the sides of the stairs.
Having navigated the castle walls, I retraced my steps – also uphill – to where I’d parked the car. Returning to back to Sintra, I visited the Quinta da Regaleria. This highly decorated, ornate Gothic styled, multi-story 20th century residence is situated in Old Town. The original house dates back to the 1800’s. Over the years, subsequent owners have made renovation, the most recent being about 1904, when carved gargoyles, Gothic turrets, exotic woodwork and other ornate features were added. Additions by an Italian architect evoked Roman, Gothic, Renaissance, and Manueline styles. Located within the park is the palace and chapel, and a luxurious park with walkways, lakes, grottoes, wells, benches, statues, and fountains.
The Quinta da Regaleria palace and stature gardens.
The true wonder of the Quinta da Regaleria are the grounds, which were inspired by the owner’s mystic ideologies. Hidden within the grounds are references to the Knights Templar, the Masons, and dark alchemy. The well, one of the strangest features, has a concealed circular passageway that descends 88 ft. downward, then connects to a series of tunnels that run the length of the garden. The well symbolizes the initiation ceremony for the Knights Templar. As you walk through the gardens, you’re also awarded occasional glimpses of the Moorish Castle and Pena Palace high up on the mountain above you.
I’d packed all three sights into one day, so my feet were happy to settle into a comfy booth at one of downtown Sintra’s cafes! Shortly thereafter, I returned to the villa, and enjoyed a quiet nights’ sleep.
Ken has always loved to travel, so when he made a common connection with the fact that either a long day pounding the streets of some foreign city, or shooting the last dance at a wedding, a good part of his physical
weariness came from lugging around his big heavy DSLR. That’s when he started looking at alternatives – and ended up selecting Panasonic Lumix Micro Four Thirds gear.
Ken is rarely without a camera, and the next great photo travel experience – whether local or abroad – is always in the back of his mind! A longtime resident of the Four Corners, and when he’s not out on the road, he enjoys some of the great outdoor opportunities found there – mountain biking, hiking, and Jeeping.
Skip Cohen has been involved in the photographic industry his entire career and previously served as President of Rangefinder/WPPI and earlier, Hasselblad USA. He founded SkipCohenUniversity.com in 2013. Skip is a co-host for “Mind Your Own Business” and “Beyond Technique,” webcasts through Photofocus.com, writes for several publications including Shutter Magazine and is actively involved in several advisory boards for non-profit organizations.
