Gregory Daniel FDPE, FSA, M.Photog. CR., CPP, F-ASP
The Tuesday Photo Art blog post is featuring photographers who are taking photography to a new level using Photoshop and Painter techniques to offer more upscale products to their clientele and differentiate themselves in the now very competitive photography market. Most featured artists have shared their techniques in creating the art. Here Greg is sharing information a bit more on the business side which is something we artist types can let slide to the detriment of our wallets.
With that introduction, I’m turning today’s post over to Greg.
Stay True To Yourself
Today more than any other time in our industry being unique is critically important to the success of our businesses and personal sanity. Tons of noise in the marketplace is what I hear and experience every day. Everywhere you turn there are ads from all walks of life competing for our attention. Many appear to be attempts at desperation with price reductions and specials as a means to stand out from the crowd. Producing products, services, branding and experiences like everyone else lands you in the wading pool of commodity. So this begs the question on how to rise above the noise and be noticed.
I will attempt to share some concepts and principles that have shaped my path for the past 36 years in business.
Greg is adding the finishing touch, the signature, to his art portrait.
Stay True To Yourself
I have found this to be the foundation for our success. If you are interested in being different, looking unique and standing apart look no further than yourself. There is only one you and no one else can be you! Fortunately early on in my career, I found my uniqueness through the love of art museums. You could find me in the library poring over books about artists or in galleries during family vacations. Since the late 80’s these art galleries were and are a beacon of light for my vision to fuse my love for photography with painterly galleries. Staying true to this personal love and vision has been the incredible satisfying artistically along with setting myself apart from the commodity.
Your Audience
Certainly it goes without saying that if you want a business to be successful, you need to identify who your buyer will be. The commodity is for the world of mass marketing, which is not only expensive but also difficult. Identifying, who your specific client is, will narrow the marketing beam to a laser. In our case, the audience were families that appreciated unique handcrafted works of art. This could stand true from shaving products, dining experience, tailored clothing, interior designs and high-end vacations. Here’s the think, it is a must to know who to let know you exist!
Finished portrait, framed and installed
The Product
Now here is an area that I commonly see as an issue during my many mentor sessions with students. I truly believe starting with creating one single product that defines who you are, is paramount to clearly communicating to your audience. Developing your unique product and getting feedback from your audience is critical to business success. Clearly our audience recognizes a Gregory Daniel Mixed Media Portrait as our signature commissioned product. These are uniquely designed pieces to fit the lifestyle of their beautiful home.
Final Thoughts
I encourage each of you to dig deep inside to find the true you. There is wonderful joy in knowing the business you have created was built on the foundation of your core desire. Communicating through this beautiful art form with your personal language is a gift to yourself and your audience.
Bio
Gregory Daniel M. Photog.,Cr. CPP, F-ASP, FDPE, FSA
Greg and his wife Lesa Daniel are internationally recognized for their artistry and run Gregory Daniel Portrait Artist Though he is one of the most awarded photographers in the United States, Greg has the utmost privilege of living out his passion every day alongside Lesa in operating their portrait photography galleries in both Indialantic and Titusville Florida. He has achieved both the title of Master of Photography and The American Society of Photographers Fellowship. In addition, Greg is one of the youngest members to be inducted into the prestigious Cameracraftsmen of America in 1991, proud, founding member of the International Society of Portrait Artists (ISPA) and on the Board of Directors, Professional Photographers of America.
Yours in Creative Photography, Bob
PS – Thanks to Greg for sharing his knowledge here on Successful-Photographer. If you have a photographic artist you would like to see featured let me know.
Arizona Professional Photographers Association has scheduled their Fall Fest event for November 4, 5 and 6 of this year. We’ll be traveling to Page, Arizona for lots of landscape photography opportunities. The highlight will be a tour of Secret Canyon. Secret Canyon is a beautiful slot canyon that we will access via Hummer Tour Adventures.
Also on the docket is a visit to sunrise and sunset locations that are quite beautiful. They say a picture is worth a thousand words. How about a video to describe the adventure?
Fall Festival video for Arizona PPA
There are limited spaces available for this trip. Initially, it will only be open to AZPPA members. Then if any spots are left it will be opened to non-members as well. If you would like to get on the waiting list to get in touch with me and I’ll get you hooked up.
The video and stills from this production were captured with a Lumix GX8 and Lumix GH4 cameras and assorted Lumix lenses. You may have noticed the time-lapse. It was created with the camera on a small tripod held on the dashboard with images taken every one second. Those images were processed in-camera to a 4K video at 24 frames per second. Adobe Premiere Pro the editor of choice for assembling all the pieces.
Lumix GH4 Lumix G Vario lens 7-14mm @14mm (28mm full frame equivalent) ISO 200 – Processed a three frame bracket spaced one stop apart in Aurora HDR software
Images were captured with the camera mounted on a tripod. When photographing in slot canyons you need to expand the dynamic range by capturing multiple exposures because light floods in from the open top but there are many dark corners. Being able to blend images together makes it possible to see all the varied detail that has been etched into the walls by wind and water over multiple years.
Yours in Creative Photography, Bob
PS – More information on this trip or the monthly meetings and other benefits of Arizona PPA can be found on the website
In looking for the Art quote for this week’s post, I came across these words.
“It’s one thing to make a picture of what a person looks like, it’s another thing to create a portrait of who the are.” Paul Caponigro
But, strangely enough, this quote came from a photographer who is best known for landscape work that is imbued with mystical qualities.
Making portraits that capture personality and emotion is an art. No doubt about it. Paul’s quote got me to thinking about photographers who were able to tell deeply personal stories with their imagery in a single image. My name would not be on this list partly because I haven’t deeply worked at creating portraiture. Yes, I made photos of people for business and captured weddings and families over the years but not profound portraits. I think that’s because I don’t wish to share me with the world on too deep a level.
“What the heck are you talking about Bob??”
I believe that a great portrait is a combination of a photographer with deep empathy who is a passionate individual and not afraid to share that makes a great portrait photographer. A great portrait captures the subject but, I believe, is also a reflection of the photographer. And I just ain’t that deep. Still have some exploring to do on that front.
You may notice that all the portraitists I mentioned have varied styles. Apparently there’s more than one way to skin a cat! Maybe you can share some of your favorite portrait artists here. Be it those that are well known or unknown to the rest of the world. I’m curious to see the names on your list.
Yours in Creative Photography, Bob
PS – Are you creating portraits of your subjects? Or are you just taking pictures?
Tuesday Photo Art with Lois Stanfield, M.Artist., CPP
Tuesday’s have become quite a hit on Successful-Photographer thanks to photographer artist’s willing to share some of their thoughts and ideas on creating art based on photography.
Today’s photographer/artist is Lois Stanfield, who specializes in Equine and Pet Portraiture. She was a Professional Photographers of America 2015 Platinum Artist of Year and 2014 Silver Artist of Year in the Artist category. I remember being on a judging panel when one of Lois’s images came around (of course I didn’t know it was hers at the time) and I was absolutely taken with it. When images can stop people in their tracks you know you are on the right path.
First up let’s take a look at an equine treatment in the form of a pencil sketch.
Graphite-like treatment of this image details the most important features in this horse image
Source image Lois worked from to create the art above
I believe I would call this distillation. Lois keeps the most striking parts of this photo and discarding the rest. knowing what to leave out is probably at least as important as what to include in your art images.
I asked Lois for her words of wisdom on creating art from photographs.
“Well, I don’t know if it’s wisdom, but here is something to ponder!
I find that the way to develop as an artist is to allow yourself to play. When learning to use Corel Painter, at first we need to follow the instruction of a good teacher. Perhaps a few teachers. But then it’s time to play, experiment, try the “what if?” process. What would happen if I did this? And synthesize all the instruction with the discoveries you make while playing. From all that, comes your own style and brand of painting. But it doesn’t end there. Pushing the envelope and trying new things will expand your abilities and vision of what’s possible. Leave fear behind!”
Talk about taking an image to a new place from a photograph. WOW, Sweet!
Lois does work on commission creating art for her clients. The image above was brought to her for painting by a customer, and the art was only started after permission was secured, with a release, from the photographer.
Obviously, if learning the techniques of turning your photographic images into a painterly look is something you are interested in there’s a market for that.
Lois teaches webinars and one-on-one WebEx’s. Her next webinar will be June/July, on “How to Create Beautiful Backgrounds for Your Paintings.”
Digital Transformations for Conceptual Nude & Portrait Photography
Way more than a How-to, After the Camera, is a peek into the mind of a wonderfully creative artist. You can’t help but view Thom’s images and find your story wrapped in and around his multi-layered imagery. His images have the depth and dimension of fine art from the master painters through the ages. This is no surprise if you know Thom. He is a student of the great artists and borrows an idea here, a color palette there, and a look from over there. By combining his art knowledge with his photography, experimenting with the capabilities of our digital age, he transcends visual boundaries, taking us to a new world.
Isis – Many of the elements were created from the manipulation of a single leaf. This includes the background, parts of her dress, and the hairpiece.
Text in this book reads as if Thom is talking directly to you. He shares his inspiration, along with trials and tribulations, during the shoot and post-processing. While this is not a book to teach you techniques in Adobe Photoshop where he does most of his processing, there are many important concepts shared. I’ve found a number of ideas that I can’t wait to try out in my work.
Urban Mermaids – Concept inspired by a regular model.
Is this book for everyone? Heck no. But most books are not. This is for photographers pushing their work to new realms of art. This is for photographers looking for inspiration. This is for photographers who understand that the nude has been part of the fine art landscape over the millennia. It’s for those who want a peek into the mind of a creative person who has studied fine art painters and can share concepts behind the why of an image.
Dance Within – One of the few images where Rouse used Corel Panter to help finish the look of the piece.
I can see this book becoming a dog-eared staple on my bookshelf as I plan to go back and review this on a regular basis.
Yours in Creative Photography, Bob
PS – Thom was featured a couple of weeks ago in a Tuesday Photo/Art post. You can read it here.
Rouse’s book ‘After the Camera’ is available on Amazon.
For infrared conversion of my cameras I use LifePixel. Infrared allows you to put an older camera to use and opens up a new time time of day for productive image creation.
Fotopro tripods are well worth checking out. You can learn about the ones I use and recommend by clicking on the Fotopro Tripods link at the top of this page. If you want to see what other tripods might fit your needs check out the Fotopro.com website. Check back with me before you buy as a Fotopro Ambassador I’m able to get you discounted pricing including complementary continental USA shipping for my followers that you won’t find through retail outlets.
Learn Photoshop in a fun environment. Aaron Nace applies the right amount of fun with easy to understand and follow tutorials. Actions and brushes are included with lessons!
Lightning, waterdroplets, sound, time-lapse, HDR sequences, smiles and much more control for your camera!
Cameras Get Smarter -
A High Speed Smart Camera Remote
Best embroidery ever. Give Queensboro a try, get a $20 instant credit to get started by clicking on the logo! They specialize in great quality custom logo apparel and promotional products with the best customer service.
Platypod has become a great resource for being creative in getting your camera gear easily into unusual places. As an Platypod Pro I get to work/play with the gear even before it comes out. Head over to Platypod, subscribe to the newsletter and you will get special discounts reserved only for subscribers.
Greg is adding the finishing touch, the signature, to his art portrait.
Finished portrait, framed and installed
Rouse’s book ‘After the Camera’ is available on Amazon.
