Commitment in Photography – Marketing Monday
by Skip Cohen
I’ve written a few posts in the past based on excerpts from the Walk the Talk series. They’re just short thoughts that get me thinking about this amazing industry we’re all a part of.
I found this from Abraham Lincoln…“Commitment is what transforms a promise into reality. It is the words that speak boldly of your intentions. And the actions which speak louder than the words.
It is making the time when there is none. Coming through time after time after time, year after year after year. Commitment is the stuff character is made of; the power to change the face of things. It is the daily triumph of integrity over skepticism.” – Abraham Lincoln
As photographers, whether you’re shooting a wedding, a portrait or a commercial shoot, think about your commitment. Are you committed to your clients, to the quality of the final image and most important of all, that little voice inside your heart that represents the passion for the craft you need to succeed?
People trust you to capture some of the most important moments in their lives. There is no room for compromise and there are no shortcuts. You owe them the very best your creative skill set will allow and your commitment isn’t just to your clients, but to yourself.
There is no place for a been-there-done-that attitude. It’s all about your clients and to give them the very best your education is the key. It simply can never stop. New techniques, skill sets, pushing the edge of the envelope as if every client was your very first one has to be your mantra. Shoot as if the images you’re about to take are the only photographs people will ever see of your work.
My buddy, Scott Bourne, talks about all of us being the high priests of memory protection. That’s a big commitment and responsibility. Think about what that really means…then take a few deep breaths and smile every time you’re working with a client, because nobody can capture memories like you can!
Skip Cohen has been involved in the photographic industry his entire career and previously served as President of Rangefinder/WPPI and earlier, Hasselblad USA. He founded SkipCohenUniversity.com in 2013. Skip is a co-host for “Mind Your Own Business” and “Beyond Technique,” webcasts through Photofocus.com, writes for several publications including Shutter Magazine and is actively involved in several advisory boards for non-profit organizations.
Not quite ‘nectar of the gods’ but I’ve found some serious joy in my morning coffee. It was a gradual process to see the pleasure I now have in the morning ritual and enjoyment of grinding beans, brewing and enjoying coffee.
Java Presse Coffee image square format final crop
It started with some friends showing the benefits of grinding beans for French Press coffee. Good stuff.
I found myself getting frustrated with the ‘static cling’ that was generated by using an electric grinder that had a plastic bin for catching the grounds and left little trails of tiny grounds scattered along the counter. This led to looking for a mill that had a stainless steel basket. Research showed that prices were more than I wanted to pay. Which turned out to be a good thing! Because that led me to the stainless steel coffee grinder from Java Presse.
The grinder led me to lots more information about the whole process of roasting coffee, the freshness of the beans and proper preparation for the French Press that I use. Thanks to Java Presse the entire experience has turned my morning coffee into an enjoyable ritual. And who knew that freshly roasted beans, ground fresh just before brewing could make such a difference.
I’m a coffee convert.
Photography Process
And, now on the photography section of the making of a commercial image of the product. You can see the final photo at the top of the post above. Below is how the photo was built.
Good, solid commercial images should look effortless and clean. It takes a bit more to achieve the look. I make this happen by creating several images with different lighting patterns which are later combined in Adobe Photoshop. This comes in handy for items that have different levels of reflectance such as the stainless steel of the grinder and coffee storage container as well as making sure logos are readable.
Note the harsh light patterns in the metal especially the one crossing through the logo on the grinder
Using a reflector I reshot the scene to give more pleasing light on the stainless steel, but now the reflections that give the image life are gone
See the difference between the two blended images. Logos are a much easier read, and there are highlights right where they are needed without distraction
Photoshop Layers Palette is showing some of the work with Masks used to help create the final image.
I also used Skylum software (formerly MacPhun) software called Focus CK. CK stands for Creative Kit. It is a very handy sharpening and blurring tool for directing attention where you want. I often use the ‘Macro’ setting on its layer and mask in what I need.
It’s probably ten years ago I wrote my first post about giving back to the community. It’s such an important part of building your brand that it deserves to be at the very top of your priority list. As business picks up in the fourth quarter, you need to make sure you don’t lose sight of how much it can help you build your reputation.
Helping Hand Graphic – Bob Coates Photography
Years ago I had the opportunity to hearJay Conrad Levinsonspeak. Known best as the originator of the expression “Guerilla Marketing”, he talked about the top 100 things Guerilla Marketers need to do. At the very top of the list was “be involved in your community and charities”. Why? Because, people like to buy products from companies they perceive as giving back.
It’s cause-related marketing at its best and it helps build your brand beyond just being a photographer. Let’s face it, you’re looking for the community to be good to you. So, what are you doing to be good to your community?
Finding a charitable cause in your community couldn’t be easier, but you have to take the time. Just read the local paper. What’s going on in your community? If the school tax bill didn’t pass, then the arts are going to suffer, starting with the yearbook, photo club, newsletter etc. All, perfect matches for you to lend a hand as a professional photographer.
Is there an event coming up that might need your skills as a photojournalist? Everything from a walkathon to organizations like Kiwanis, Rotary, Lions and Exchange Club all have a major charity drive each year.
Check with your local hospital, police force, fire-fighters – they always need help and they always have an event they’re sponsoring. Then there are great organizations like Big Brother and Big Sister.
Within the photographic community, there’s NILMDTS (Now I Lay Me Down To Sleep), Thirst Relief, HeartsApart.org and the Josephine Herrick Project. These are just a handful of non-profits as examples. They all involve photographers and are dedicated to helping make the world a better place.
Although no longer serving let’s not forget PPA Charities, founded over fifteen years ago by Bert Behnke. I’m proud to have been one of the original members of the team along with Helen Yancy, Steve Troup, Dennis and Lori Craft, just to name a few.
Skip Cohen has been involved in the photographic industry his entire career and previously served as President of Rangefinder/WPPI and earlier, Hasselblad USA. He founded SkipCohenUniversity.com in 2013. Skip is a co-host for “Mind Your Own Business” and “Beyond Technique,” webcasts through Photofocus.com, writes for several publications including Shutter Magazine and is actively involved in several advisory boards for non-profit organizations.
I have a preference for ocean sounds after having lived in the Caribbean for 20 years but any water sounds are helpful with calming my mind. I spent about an hour on Oak Creek at Cathedral Rock capturing small moments of the creek experience. I took some time this morning editing the footage so that you can enjoy the experience as well.
The video is two minutes long and shows some of the different water patterns along this section of the creek.
I didn’t have myfull video kit with tripod and fluid head for proper zooming and panning. Did the best I could with a tiny little five-inch tripod that I keep with me in my shooting bag for just such an occasion. The occasion being I didn’t want to hike with the full tripod kit. With the light weight of Lumix gear, a small tripod can come in quite handy! The camera was Lumix G9 with the Leica DG Vario-ELMARIT Professional Lens, 12-60MM, F2.8-4.0 Lens. Sound was also recorded from the mic that is built in to the camera. Shot in 4K 24p mode.
I edited the footage with a screen capture program that is for MAC computers called ScreenFlow from TeleStream.
The video was captured in the middle of September when there is some monsoon water flow.
Ken is a traveling man and uses Lumix gear during his travels. Ken shares his travel photography and stories here on Successful-Photographer as he has in the past. Ken’s camera of choice is Panasonic’s flagship stills camera the Lumix G9 with the Leica DG Vario-ELMARIT Professional Lens, 12-60MM, F2.8-4.0
Take it away Ken
Situated 30 miles from Lisbon is a fairy-tale village named Sintra. Driving up from Lisbon on heavily forested, narrow and very twisty roads, I was shocked when the vibrantly colored Pena Place burst into view! I continued on to the quaint town of Sintra, where I’d reserved a villa, nestled in the cliffs, hundreds of feet below the palace. I was told the villa was once the king’s stables.
After a sumptious breakfast, I joined the parade of cars snaking up the mountainside to my first stop, the Palace of Pena. Situated atop a rocky peak, the palace has a commanding view of the surrounding valleys.
The rear of the palace, with views stretching all the way to the North Atlantic Ocean, on the horizon.
In 1838 King Ferdinand II acquired the former Hieronymite monastery of Our Lady of Pena. The original monastery buildings, consisting of the cloister and outbuildings, the chapel, the sacristy and the bell tower, were built in 1511. These buildings today form the northern section of the Palace of Pena, and are referred to as the Old Palace. King Ferdinand began making much needed repairs to the former monastery, and replaced the fourteen cells used by the monks with larger rooms with vaulted ceilings. About 1843 the King decided to enlarge the palace, and built a new wing with even larger rooms. This section is known as the New Palace.
In transforming the former monastery, the King was likely influenced and inspired by German romanticism found in the castles along the Rhine. When building on the New Palace was completed about 1865, the King began planting gardens surrounding the palace. With winding paths, stone benches, and pavilions at different points along its routes, the King copied the romantic gardens of that time. He also planted over 500 different species of trees, and plants originating from different points around the globe.
The one way tour circuit through the palace is self paced, generally ambling along at a relaxed speed. You see both the Old and New Palace wings, visit the living quarters of the King, their eating area, day rooms, the Great Room, and end up exiting through the kitchen. With original and period glassware, pottery, and furniture throughout the palace, you’ll have a chance to see how life was carried on by royalty of the 1800’s! The Palace of Pena was designated a National Monument in 1910, and classified a UNESCO World Heritage site in 1995.
Ken has always loved to travel, so when he made a common connection with the fact that either a long day pounding the streets of some foreign city, or shooting the last dance at a wedding, a good part of his physical weariness came from lugging around his big heavy DSLR. That’s when he started looking at alternatives – and ended up selecting Panasonic Lumix Micro Four Thirds gear.
Ken is rarely without a camera, and the next great photo travel experience – whether local or abroad – is always in the back of his mind! A longtime resident of the Four Corners, and when he’s not out on the road, he enjoys some of the great outdoor opportunities found there – mountain biking, hiking, and Jeeping.
The Making of
Sound Bites Grill Hall of Fame Image
I’ve often been asked how I create the art images for the Sound Bites Grill Hall of Fame. Thought I might share the process here from start to finish.
Finished Hall of Fame image with Gaelle Buswell and her band members
First, I make photos from the show during the live performance. This is a bit easier said than done as performers are moving in and out of the light, have strange expressions when they reach for THAT note, etc. I need to watch and learn as each performer works and then make sure I’ve gotten enough source material on all the band members.
Then it’s time to download all the images and begin the culling process. Lots of images get thrown away on the first pass. Then I’ll go back through to look for the selects. Those are the photos that have the body position, expression and look I am going for in the final art piece.
The individuals are extracted from their photo and placed upon their own layer so effects such as drop shadows and lighting can be applied individually. Then it’s time to start working on combining all the elements of people, texture, drop shadows, color adjustments and more.
Animated Gif of the various Layers
Above is a Gif showing most of the Layers made in Photoshop to give you an idea of how the pieces work together during the build. Below is a screen capture of the Layers Palette in Photoshop.
Layers Palette of the Gaelle Hall of Fame image
I’m thrilled with the dynamic range of the Lumix Micro 4/3rds camera gear. The camera is Lumix G9 Panasonic’s stills flagship model with the LUMIX G X VARIO LENS, 35-100MM, F2.8 ASPH
For infrared conversion of my cameras I use LifePixel. Infrared allows you to put an older camera to use and opens up a new time time of day for productive image creation.
Fotopro tripods are well worth checking out. You can learn about the ones I use and recommend by clicking on the Fotopro Tripods link at the top of this page. If you want to see what other tripods might fit your needs check out the Fotopro.com website. Check back with me before you buy as a Fotopro Ambassador I’m able to get you discounted pricing including complementary continental USA shipping for my followers that you won’t find through retail outlets.
Learn Photoshop in a fun environment. Aaron Nace applies the right amount of fun with easy to understand and follow tutorials. Actions and brushes are included with lessons!
Lightning, waterdroplets, sound, time-lapse, HDR sequences, smiles and much more control for your camera!
Cameras Get Smarter -
A High Speed Smart Camera Remote
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Platypod has become a great resource for being creative in getting your camera gear easily into unusual places. As an Platypod Pro I get to work/play with the gear even before it comes out. Head over to Platypod, subscribe to the newsletter and you will get special discounts reserved only for subscribers.
