Been photographing the Phoenix Airport Hilton lately after their eight million dollar remodel. There are some photos it can be a little more difficult to make sexy but lighting and awareness can make them stand out.
Take, for example, a boardroom photo. Here’s a utilitarian room with office chairs around a large table. We looked at a number of angles and one of the things I thought set the room apart was the fact that A – it had a window and B – there were palm trees outside the window. The wonderful thing about collaboration is that some of my best ideas come from other people!.
Mike Manginelli has been heading up the photography project from the hotel side. We discuss each photo, the use, how they want to present it to potential clients then we set up the shot. Mike said, “Hey what if the photo was taken from here?” As soon as I set the camera in place I was all over it. Once that decision is made…
Then it’s time to make the room shine from a lighting standpoint. I work with multiple images for different exposures of different areas. Inside in shadow. Inside room lighting. Outside daylight needs a totally different exposure from indoors. And then some additional accent lighting which adds that ‘certain something’…
Here’s the base exposure. Curtains are closed so I can control the glare on the tabletop to allow the wood and grain to show and not be blown out from the reflection.
Added a flash exposure to highlight detail and throw some light into the shadow area under the table.
Curtains were opened to obtain exterior view. Flash added to curtains to not have trouble blending inside/outside from flair around window. A little of the reflection was allowed on the tabletop.
Final boardroom image with a Curves Layer to open up shadows just a bit.
Layers Palette from boardroom photo showing various Layers and how the Masks were applied.
A handy feature on my Lumix GH4 is the built in WIFI that talks to my Ipad (or Iphone or Android) via ‘Image App’ (free download from Panasonic) so I can control the camera without touching it. All controls including shutter release and bracketing are available on the phone or tablet. When shooting multiple exposures, making adjustments to the camera, like exposure changes, firing the shutter, etc. makes it much easier to blend the images together in post production when the camera is mounted on a tripod. I used the 7-14mm f4.0 lens for this. There is no distortion in the lines on this lens. It’s one of my favorites for architecture work requiring a wide angle view.
If you are a PPA member you’ll be able to stream the International Photographic Competition (IPC).
Even if you don’t have images in the competition there’s a wealth of information and ideas that get shared during challenges.
A challenge is put forward whenever one of the jurors doesn’t agree with the result of an image being accepted as a Merit or non Merit. The challenger states his/her reasons. The other jurors respond with their thoughts and the challenger has an opportunity to rebut then the image is scored again. Sometimes it seems as if the judging is moving quickly. But, please remember there are 7 sets of eyes, 6 jurors and the Jury Chair, and any one of those may challenge the result. Sometimes if an image goes by and a juror feels it was missed the image can be called back for further review. We are all charged with doing the absolute best for our makers while still protecting the value of the Merit which is the basis for earning the imaging degrees of Master of Photography and Master Artist.
By the way PPA members are invited and encourages to watch the process live. The event is held just outside Atlanta.
Here’s one of my images that was accepted into PPA’s Loan Collection last year. Here’s a link to all eight images that either were awarded a Merit or Loan Collection status.
I’m going to wax nostalgic on this Sunday’s Photo/Art Quote because of a quote from Alfred Stiegltiz who was an American photographer and modern art promoter who was instrumental over his fifty-year career in making photography an accepted art form.
Think about all the memories that you can relive through old photographs. By old I don’t mean ones that are a month or a year old. I mean the ones from your childhood or some time in your life when things were quite different than they are now. Good times. Or possibly bad times you made it through. Those memories are priceless. And a lot of people from the digital generation are going to miss out on those opportunities to relive the past in the future because we aren’t printing images and other than professional like ourselves people aren’t backing up that digital media often enough – or even at all!
“What is of greatest importance is to hold a moment.” Alfred Stieglitz
Now Stieglitz may not have been referring to holding the moments of memories. It could have been he was thinking of the moment the light was exactly in a certain form. Or an expression was just as needed to tell the story of a person in one photograph. I would like you think of this in saving moments of memories for people, including yourself, for an older age and future generations.
In many ways I believe this means printing images. At the very least it is a reminder to back up our files in multiple ways. And to remind everyone at every chance to remind them to make prints and back up their photo files.
Yours i Creative Photography, Bob
This is my sister Kathleen and myself in the early 80’s working for a bar called Jelly’s in the Caribbean on an Urban Cowboy night…
…And then I noticed there was a button hole sewed into one corner of my napkin!
This is a definite shirt saver especially during a bumpy flight…
Now this might not seem like such a big deal to you, but to my wife who lovingly takes care of keeping me presentable to the public, my being able to easily secure a napkin across the front of my shirt while eating on a sometimes bumpy airplane can save a lot of time for her.
It’s the little things I’ve started to notice now that I’m traveling quite a bit and it brought me around to thinking about small flourishes of customer service ideas for our photography business.
Here are a few things I’ve noticed on the last couple trips.
On this US Airways flight (now the new American Airlines) I was bumped up to First Class for my travel to Houston to speak and judge for the Texas PPA Summerfest. In addition to the cloth napkin with the buttonhole sewn in are the little hot towels that are served up to refresh you before the meal is served is a great touch.
On a trip to PPA headquarters in Atlanta, GA, the Hyatt Regency had my name on the television that stayed in place for the length of my stay.
We all like to see our name in lights!
At the Phoenix Airport Hilton in Arizona as I was checking in I was presented a dark chocolate caramel candy bar complete with ribbon and a personalized note letting me know they were ‘Glad I was staying here with them’.
So how can we use some of these simple ideas to keep us ‘front of mind’ with our customers? A monitor could be playing images from the client’s last session in a little slide show for them to see as they walk in the door. Or more simply, at a studio portrait session a chalk board could be utilized to welcome clients by name in writing. Clients could be gifted with some small item when they leave the studio. A very small but elegant looking frame could be gifted as your clients leave the studio with a small image from that day’s session.
How will you (or do you already) make customers feel special? Let me know here. We all become better when we share ideas…
The scene looks like it was taken from the pages of a Louis L’Amour novel.
A Western set awaits as the Arizona PPA put on it’s annual ‘Fall Fest’ and you just might want to put this on your calendar. AZPPA board member Bruce Roscoe has put together an event you won’t want to miss. He has contacts with lots of actors from Westerns who have period costumes to go with the setting at Canyon Creek Ranch in Black Canyon City, Arizona.
Bruce asked me to get together with some of the actors to give you a preview of what’s in store. With the trusty Lumix GH4 in hand and a video fluid head atop my tripod we endeavored to give you a taste of the event.
Promo for AZPPA ‘Fall Fest’ video shot with the GH4 and edited in Adobe Premiere Pro
Check out the video and if you’d like more information you can ride on over to the AZPPA web site link for more information pardner…
I will be one of about 5 instructors that will be on hand to share ideas about shooting, lighting, posing on this all day event. There will be lighting equipment from FJ Westcott to try out and work with.
Looks like it’s gonna’ be a blast!
Yours in Creative Photography, Bob
PS – Watching the video will be your first step and you’ll be one of the first to see what’s coming. Sign up early as this will surely sell out.
PPS – The beginning part of the video was accomplished by using the Time Lapse feature in the camera. Camera was hand held with an image being made every 2 seconds as we drove down the road.
For infrared conversion of my cameras I use LifePixel. Infrared allows you to put an older camera to use and opens up a new time time of day for productive image creation.
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