red rocks

red rocks

Red Rocks of Sedona, Arizona

I am incredibly fortunate to live in a picturesque area filled with red rocks, blue skies, and bounteous wildlife. I carry a camera with me wherever I go. I used to try to do this in the past but found myself parking my camera when I wasn’t officially working because the weight was uncomfortable. As a Panasonic Lumix Ambassador, I find that I have a camera with me at all times because the gear is lightweight and gives me the quality I need.

bell rock sedona arizona photoPath down to Bell Rock in Sedona made with FZ2500

My quest for lighter weight gear was prompted by my wife Holly who pointed out that I was hauling thirty-five pounds of photo gear with me on personal trips. When I said, “What’s your problem? You aren’t carrying it.” She replied, “Neither are you as you often leave the gear in the room because it is so uncomfortably heavy. My wife is a brilliant woman who knows how to pierce my sometimes thick skull.

courthouse butte sedona arizona imageCourthouse Butte – Images processed with Adobe Photoshop and Skylum’s Luminar 2018 **

Today I’m featuring the Lumix FZ2500 which is a prosumer camera. It can do almost everything as it is an all-in-one with a zoom range of 25-480mm and tons of features. The FZ2500 is a little under 2 1/2 pounds. The beauty is that it can focus in macro mode almost as close as you can get the camera to the subject. With the built-in f2.8-4.0 power zoom lens, it has a reach of 480mm optical. That’s a long way!

closeup courthouse butte sedona arizona photoDetail of Courthouse Butte

One more thought is that many times a crop of the photo can be much stronger image and tell the story in a better fashion. Here’s square crop of the top photo in the post.

bell rock sedona arizonaA stronger rendition of the top photo with a square crop.

Yours in Creative Photography,    Bob

PS – Take ten bucks off Luminar or other Skylum software with the coupon code – COATES

lumix g9 tether

lumix g9 tether

Tether the Lumix G9 Camera

I was working on a commercial job photographing product for the Crystal Magic website today. I’ve got to tell you the tethering experience with this camera was sublime. I know that is some pretty intense emotion for working with a camera. But, if you’ve worked with other systems that don’t hook up quickly to the computer or drop the connection in the middle of a shoot, numerous times, you know exactly how I feel.

crstal magic bead imageHere’s one of the finished beauty shots of the bracelets showing the detail and closeup color.

I’ve been shooting with this set-up for a while and realized I hadn’t shared the ease of this and how wonderful it is when you are working on set with a designer or other creative. When they can see exactly what is happening with the live view, it speeds the setup time immensely. And, then immediately see the finished exposure seconds later, while moving RAW files, well what can I say? Wahoo!

I was working with Molly from https://www.crystalmagic.com, and we were shooting a large number of bracelets that needed multiple shots of each. With Molly getting confirmation on each Item and angle as we worked it sped up the process immensely.

lumix g9 tether screenScreen showing Live View from the  with Adobe Bridge on the right with the captured photo

With the free download of Lumix Tether which you can get with Lumix G9 camera ownership, you can control the camera, use Live View and move images to your computer in a snap via a USB cord. I shoot to a folder on my desktop and link Adobe Bridge to that folder. When an image is photographed, you can see it almost immediately.

photo of lumix g9Lumix G9 on set. Note that the camera is set to show what the image will look like in a square format.

All images on the website are to be square aspect ratio. The camera is set to show that to make it easier to determine composition. It’s a great feature, but in case you want to view the entire image in 2/3 or 4/3 format after the fact you can strip away the crop and see all of the photos, but only if you shoot in RAW. If you shoot in jpeg, the crop factor is baked into the file.

In a couple of weeks I will be doing a video on the full use and ease of setup on the G9 and Lumix Tether system.

Yours in Creative Photography,     Bob

just say no

just say no

Just Say No – Marketing Monday Post

by Skip Cohen

Bringing Back Nancy Regan’s “Just Say No” Campaign

NO!No graphic by Bob Coates Photography

Many of you aren’t old enough to remember Nancy Regan’s “Just Say No” campaign, but I ran across a reference to her recently and started thinking about the simplicity of that statement. Well, it seems like the perfect way to have some fun thinking about a few new ground rules for professional photographers:

Just say no to thinking, “I’ll fix it in the computer later!”

Just say no to companies who make promises to deliver on time and then don’t come through.

Just say no to lowering your pricing before you’ve exhausted every idea you have available to add value!

From an old post from Cliff Mautner: “In order to combat the apprehension of my wedding clients, I felt the need to add a bit of value to their collection in lieu of reducing my pricing – which I was dead set against. An added hour here, a flexible payment plan there, and things fell into place nicely.” 

Just say no to putting off that mailing you need to do to all your previous brides who are now starting families.

Just say no to those “trolls” in your life who drain energy instead of creating it!

Just say no to giving up the fight to be creative in attacking the market and developing a program of diversification in your business.

Just say no to negative people in your life. They don’t have to love your dreams, just respect them!

Okay, who wants to add a few more?

skip cohen headshot

Skip Cohen has been involved in the photographic industry his entire career and previously served as President of Rangefinder/WPPI and earlier, Hasselblad USA. He founded SkipCohenUniversity.com in 2013. Skip is a co-host for “Mind Your Own Business” and “Beyond Technique,” webcasts through Photofocus.com, writes for several publications including Shutter Magazine and is actively involved in several advisory boards for non-profit organizations.

muse two

muse two

Photographer Muse – Part Two (or Deux if you prefer)

I shared how much I enjoy working with Pash. I can’t give her enough credit for coming up with concepts she would like to pursue that lead me to new imagery. She knows how to move, and hold a pose, when necessary. Both are equally powerful skills. See my original post about my muse here.

Learn more about Pash and her work with modeling, mask making, performance and more here.

And now to the images.

pash on oak creek photoThis image is pushed to high exposure.

Going very high key with the exposure of the image with the ND filters in place allow the wind to play a part giving an even more ethereal feel to the image as the leaves and cloth wrap blow gently.

ND filters are by Tiffen. It’s the Pro100 package which includes the holder, a 1.2, and a 1.2 graduated filter. For this shoot, I had a 3.0 and the graduated filters. You can buy much less expensive filters but in ND you get that for which you pay. These are very thick optically pure glass filters.

spooky infrared imageThis one turned out a bit spooky!

long view of the model on the creek infraredAll the images were photographed in the same space, but all have a different feel.

A different view of the creek and the amount of space my model Pash takes up within the frame makes for a very different look for all the photos. Let me know which one is your favorite and why. It would be interesting to see the various responses.

All images were created in Infrared made with Lumix G6 converted by LifePixel. 

A 14-140mm (28-280mm 35mm equivilent) lens was used. This allowed for the significant changes in framing without spending time swapping out lenses. Files were processed with Adobe Photoshop and Skylum’s Luminar 2018.** Some images were givin a little extra glow. I set up a preset in Luminar to get the image close to where I wanted then tweaked from there.

If you haven’t captured photos in infrared with a digital camera here is what a file looks like when downloaded in RAW to the computer.

IR image SOOCSOOC Infrared RAW file.

The files captured in the IR spectrum need some work as you can see. The nice part of using the Panasonic camera with live view set to monochrome allows you to get a better idea of what the final image will look like. If you shoot RAW plus jpeg, you will end up with a magenta version as above and a black and white version. Can be very handy when you first start shooting IR.

Yours in creative Photography,      Bob

PS – Save $10 on Luminar 2018 by using the Promo Code COATES

turning customer service into an art form

turning customer service into an art form

Turning Customer Service into an Art Form

How do you make your business grow and have return customers? My buddy Skip Cohen gives you ideas!

“Everyone at one time or another has had a battle with a major corporation. The most common are the phone and cable companies. Each one is a David-Goliath scenario, and they’re draining, but here’s a different way to look at the challenges. Each bad experience is a lesson in helping you understand how to better work with your own customers.

customer service graphicI’ve often wondered if customer service is simply dead in America. Then, I have something amazing happen that restores my faith. For example, we recently had a problem with Wayfair on a defective outdoor umbrella. I called to find out what we needed to do, and after an explanation, they simply apologized and issued a full credit. No reason to return it – just common sense. They couldn’t have been nicer, and the standard of service they set is the reason we buy more from them!

The experience got me thinking about the ingredients for great customer service. Photography is a word-of-mouth industry and providing great service is one of your very strongest marketing tools. Over the years I’ve written a lot about Customer Service and here are a few easy to remember tips to help you become a powerhouse in your reputation for customer support.

  • Exceed expectations!
  • Be cheerful! I know it sounds basic, but you can tell when somebody is smiling, even on a phone call.
  • Give people the answers to the questions they’re asking.
  • Solve problems quickly. The faster, the better.
  • Make your customers feel like their order, no matter how small it might be, is important. They need to feel you value their business.
  • Always give customers more information than what they ask for. Disney is the best at this. I know I’ve written before about it. If you ask any Disney staff member “When is the electric light parade?” They’ll not only answer you, but they’ll give you a great suggestion on where to watch it. Be engaging!

We all have things that make us feel good about our shopping experiences. For example, you can buy the same short-sleeve Polo shirt at Macy’s or Nordstrom’s, for the same price, but think about what makes people enjoy shopping at one store versus the other.

Now, take those same ingredients and apply them to your photography business! Obviously, the quality of your images has to be outstanding, but don’t underestimate the power of providing a great experience for your clients! It’s the greatest tool you have to separate your business from the competition.”

                     “Your customers won’t love you if you give bad service, your competitors will.” Kate Zabriskie

Skip is a guy to follow! You can see more of Skip’s stuff here http://www.skipcohenuniversity.com/scu-blog (ed)

skip cohen headshot

Skip Cohen has been involved in the photographic industry his entire career and previously served as President of Rangefinder/WPPI and earlier, Hasselblad USA. He founded SkipCohenUniversity.com in 2013. Skip is a co-host for “Mind Your Own Business” and “Beyond Technique,” webcasts through Photofocus.com, writes for several publications including Shutter Magazine and is actively involved in several advisory boards for non-profit organizations.

my muse

my muse

My Muse – Pash Galbavy

I gotta tell ya it is some kind of wonderful to have a creative person who enjoys being in front of the camera! I’ve never had a muse before. For those who might not know the term here’s the Dictionary definition.

Verb (used without object), mused, mus·ing.
  1. to think or meditate in silence, as on some subject.
  2. Archaic. to gaze meditatively or wonderingly.
muse1myo͞oz/noun
noun: Muse; plural noun: Muses; noun: muse; plural noun: muses
  1. (in Greek and Roman mythology) each of nine goddesses, the daughters of Zeus and Mnemosyne, who preside over the arts and sciences.
    synonyms: inspiration, creative influence, stimulus;

    formalafflatus
    “the poet’s muse”
  2. 2.
    a person or personified force who is the source of inspiration for a creative artist.

Having a person who is an artist in their own right is a gift. Pash has ideas, shares them with me and then lets the chips fall where they may. We start to make photographs with her thoughts in mind then we go wherever the first situation takes us. She has an intimate relationship with the environment which is usually the starting point. Then I add a couple of thoughts to refine, and we experiment and play, and this invariably leads me to create new imagery that I find exciting.

I usually end up pushing my personal boundaries as we work together. And then, even more, when I get into post-production.

pash in red oak creekPash in red. Made with Lumix G9

Our latest foray into collaboration led to a photo session on Oak Creek in which she had a thought of ‘creating a mermaid.’ I had the urge to play with infrared and had her do some warm-up posing on the rocks with a dress, flowing cloth and au’ natural.

pash flowing tulle infraredThis Photo has the feeling of a Greek Statue to me. Infrared made with Lumix G6 converted by LifePixel

As the session went on, I added Tiffen neutral density filters to extend the time that the shutter would be open.

slow exposure infrared photoThe neutral density filters extended the time allowing the wind to register in the trees.

nude on rock in oak creekThis image reminds of one of the classic painters.

More from this session to come.

Yours in Creative Photography,       Bob

PS – Learn more about Pash here