sunday photo/art quote 2/8

I often hear from fellow photographers that they don’t have time for things like imaging competition.

I call BS!

And that brings me to today’s Photo/Art quote from Rich Mann.

mann_present_19

“There’s no time like the present, and no present like time.”  Rich Mann

I don’t suggest that you take time from your family, but be more efficient with your time at work. There’s a huge difference between being busy and being efficient at your job. I’ve been quite guilty of it at times myself. Thinking that I was too busy to do things and found that non-constructive work habits were not allowing me to get the most important things done while insignificant things were taking up waaaayyy tooooo much time. For some quick ideas I suggest checking out this post from Brian Caporicci on Sprouting Photographeron how a tool meant to save you time, energy and make your life easier has started to become a ball and chain.

That tool’s name is email. And Brian will gives you some solutions to put that bad boy back in place.

…Now what to do with the extra time you just carved out??

HMMM, I know!

Put some time on your schedule to prep 1-2 images a month for competition. Then when the deadline comes around you’ll have plenty of images ready to choose from…

Yours in Creative Photography,      Bob

sunday photo/art quote 2/1

At the convention here in Nashville Tennessee with Professional Photographers Association at Imaging USA.

WOW!

Way over 10,000 photographers here to network, learn about photography, learn about new products and become inspired bout this wonderful business we have chosen in which to make our living.

That brings me to why my Sunday Photo/Art quote is running a day late (it’s been a really busy time!) And to not delay the quote any longer…

thom rouse process qoute

“It’s all about the process!”  Thom Rouse

Thom presented a program called “The Case for Fine Art” and suggests if we choose or as we try to move our photography in an artistic direction that it starts with OUR process – whatever that may be.

What is creativity? Thom suggests that Creativity is the process of the prepared mind. It’s anything you do in your creative life to make your imagery. What kind of lens do you put on your camera? What format? What subjects do you shoot? What settings do you use? How do you expose yourself to new imagery to draw inspiration from? Art in museums museums, web sites, books, other photographers images?

thom rouse image

Thom Rouse fine art image © Thom Rouse All Rights Reserved

Once you have the tools of the process down you go through a number of steps as you create your images. You need a prepared mind as noted above looking at art and life for inspiration. You can get stuck or as he calls this moment, ‘incubation’. Then possibly a reversal of thinking. Making mistakes including ‘AHA!’ moments and ‘Happy Accidents’. Having Passion and perseverance and knowing that failure defines success.

thom rouse fine art image

Thom Rouse fine art image © Thom Rouse All Rights Reserved

Failure defines success. We’ve been talking about that here on Successful-Photographer a lot in this Sunday morning corner and I submit once again if you are not making mistakes not constantly trying to learn you probably won’t be doing anything really creative.

What mistakes are you going to make this week, this month, this year? Go for it!

Yours in Creative Photography,       Bob

PS – This is only one of over 90 programs available to choose from this year. If you aren’t getting out to conventions and educational programs you are going tot be growing your art and your business

sunday photo/art quote 1/25

Be like the Energizer Bunny Rabbit ‘Eveready’!

Sometimes creating the great image is being aware enough and having good habits to not miss an opportunity. Today’s Photo/Art Quote comes from one of the top photographers in the field today. Listen and remember.

joe mc nally photo quote

“Don’t pack up the camera until you’ve left the location.”  Joe McNally

The idea is to stay aware of possibilities, and be ready for serendipity to strike at any moment. Simple thought. Great habit.

Want to learn more from a master? Check out Joe’s books

Yours in Creative Photography,         Bob

PS Here’s the Meet Joe text from his blog.

“The thoughts, notions, and ideas here come from thirty years in the field as a shooter. Twenty plus on the road for National Geographic. LIFE staffer. Sports Illustrated contractor. 54 countries. 50 states. Read on, and welcome to my blog.” Check it out.

photography marketing writing articles for newspaper

Keeping your name in front of your potential clients is job when when you are in business for yourself.

If you have writing skills you can reinforce your status as the go-to photography person and stay front of mind by writing for your local newspaper. Here’s an article I wrote for the Villager a local paper here just outside of Sedona. It will be delivered in the next few days by mail. In the meantime you can read the article using the link above online.

photography article in villager newspaper

Article in local newspaper.

The article is written partly as a local area piece featuring a human interest angle combined with a photography how-to. With hummingbirds being a well loved subject in the area and being difficult to photograph and my wife’s experiences with the delicate birds it’s a perfect pair.

Yours in Creative Photography,       Bob

good results in imaging competition part tres

Lets review before we go further…

Enter Professional Photographers of America or PPA Affiliate type judging to get feedback on your imaging. Try to attend the judging live. Or watch online if that’s available. Order critiques if available.

Learn.

Put into practice what you’ve learned…

Pretend these instructions are on the side of a shampoo bottle. ie repeat. Enter again. Learn. Enter again.

Now that you’ve entered and learned enough to win awards it time to use them for marketing. Display awards in your studio.

press releases image
This is a sheet I add to my clients contract packet to reinforce their making a good decision with past press.

Send out a press release to various outlets in your market. What should a press release look like? I’m going to post the one I’ve written for this event here and break down the items you need to be aware of. You’ll see comments in Italics.

Press Release – For Immediate Release
(This should top your release. If there’s and embargo date it should read for release after x date.)

 Contact – Bob Coates Phone 928-284-0200 Cell 928-300-0535 [email protected]
(Make sure you have plenty of contact info. They may have questions, want to do a feature on you or need something before going to press)

 Sedona Photographer Named Arizona Photographer of the Year
(Make your headline fit the story and hopefully garner extra attention – This headline is based on local does good)

 For the fourth time Bob Coates of Bob Coates Photography has been named Photographer of the Year by the Arizona Professional Photographers Association. Coates competed in the state’s annual competition recently held in Phoenix and won numerous awards including the Emil Eger Photographer of the Year Award, first place in the Masters Commercial, Portrait and Illustrative categories. Coates also received the American Society of Photographers Award for the highest scoring image by an ASP member. In addition, this was Coates’ 15th time being named to the AZPPA Top Ten in 16 years. All jurors of this year’s competition were International Jurors approved by Professional Photographers of America. (PPA)

(the first paragraph sets the stage and gives details explaining the headline)

 The imaging competition is an opportunity for photographers to have their images judged by a panel trained to score images against a standard. “The actual competition is against yourself,” said Coates. “You are trying to score against the standards set by PPA. The awards themselves are just a bonus. The real win comes from a chance to have experienced peers review your work and hopefully come out on top as you try new techniques and imaging ideas. I am extremely honored to have done well in the competition but my clients are the real winners as I expand my photography skills creating interesting imagery.”

(The second paragraph goes into more detail and set the stage. Note that I am writing this in the third person just as the newspaper would)

 Master of Electronic Imaging and Master Craftsman Photographer Thom Rouse said, “It’s always a great pleasure to view Bob’s photography! Coates works in a number of genres, from portrait to landscape to conceptual fine art. His recent work ranges from depicting Sandhill Cranes, a collage of Day of the Dead symbols, to a traditional black and white image of a stand of Aspens. Throughout his work is a unifying style and an understanding of the visual culture and traditions important to each individual subject he represents.”

(Praise for your work should come from third parties. In this case I asked the judges to comment on my body of work)

 Master Craftsman Photographers Bert & Cindy Behnke shared, “Bob’s work is so original and artistic, it is exciting to not only judge in the competitions but to view and enjoy as a photographer and fellow artist. What we really like about his work are the varying concepts, it is all very original and fun to see. His work really shows off both his artistic and technical expertise.” Cindy was especially taken with the image ‘Sandhill Cranes’. “This is a beautiful art piece. I see it as an exercise in Japanese art. The color harmony is wonderful. It’s almost as if this has been printed on rice paper with an interesting glow and color with warm tones.” She also awarded this image with her Judges Choice ribbon.

(more follow-up judges comments)

 To learn more go to bcphotography.com to see more of Bob’s photography and art imagery.

      #   #     #

(The three # signs are a signal that you have sent out press releases before and signify the end of the release)

(Hopefully the contact for follow-up info will get printed also. The article needs to be written with the most
important information at the top because the editors will cut from the bottom first.)

In addition to the actual press release don’t forget to send images with your release. Always add a head shot too. This will often lead to getting many more column inches and add to the versatility of your material increasing the possibility of your release getting printed.

I’ll also share the press r

Yours in Creative Photography,        Bob

 

#   #     #

good results in imaging competition part deux

Yesterday I shared the images I entered at the Arizona Professional Photographers Association annual convention. Today I’ll show the awards I received as part of the competition and talk about the marketing value for business.

arizona professional photographers association awards bob coates 2015
Emil Eger Photographer of the Year Award for high scoring print case (341 out of 400)
First Place in Masters Portrait, Commercial and Illustrative categories.
American Society of Photographers Award for High scoring image by an ASP member.
AZPPA Top Ten Award for the 15th time in 16 years

OK Bob, big deal, how can this be used in marketing?

I am excited to have earned these designations and will proudly display them in my studio. This is for marketing purposes and what I call a ‘stick’ for when clients walk through the door to be photographed. When people make decisions to spend money they ALWAYS want to be reassured that they have made a good choice on where they’ve decided to spend their hard earned dollars. Seeing the awards gives people more confidence in my skills. Almost everyone comments on my award case… in a good way. Thus they will ‘stick’ with me because of the positive reinforcement of seeing the awards.

Tomorrow I’ll follow up on the next step in making the winning of awards really pay when we chat about press releases.

By the way, as an aside for people who are still on the fence about the quality of Lumix cameras and the micro 4/3rds format… Four of the six images were captured with my Panasonic gear and they scored the highest of my entries.

Yours in Creative Photography,       Bob