five favorite quotes – marketing monday

five favorite quotes – marketing monday

Five Favorite Quotes – Marketing Monday by Skip Cohen

This is the perfect post to kick off a new week, and while I can take almost no credit for the material, that doesn’t change how much I enjoy sharing quotes that are relevant to so many different aspects of our lives.

For years, I pretty much stopped reading for pleasure or my own personal growth. I was so wrapped up in what I do every day that reading just seemed to be an extension of work. My wife Sheila helped me snap out of that and I read a lot more than I used to and doing my best to make it authors and topics outside of photography. It sounds so stupid to suggest the obvious, that reading can create inspiration, but so often it’s just a simple one-liner that hits home.

skips five favorite quotesSo, I thought it would be fun to share a few of my favorites here on Successful-Photographer. I don’t care how good a year you might be having or how positive a person you are, everybody has had to deal with their fair share of challenges.

  • From Mary Kay AshWe must have a theme, a goal, a purpose in our lives. If you don’t know where you’re aiming, you don’t have a goal. My goal is to live my life in such a way that when I die, someone can say, she cared.
  • From Mark Twain: Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great.
  • From Ingvar Kamprad, the founder of IKEA:  Only those who are asleep make no mistakes.
  • From motivational author, Wayne Dyer: When you dance, your purpose is not to get to a certain place on the floor. It’s to enjoy each step along the way.
  • And one of my favorites from Gandhi: Live as if you were to die tomorrow. Learn as if you were to live forever.

No matter how tough a year you’ve had or what challenges in life have been thrown at you, you’ve got to make the time to focus on a little inspiration every day. Most of us take a daily vitamin – well, think of it as a vitamin for your soul. I’m hoping one of these five quotes might just get you thinking differently about some aspect of your business and your goals.

skip cohen headshot
Skip Cohen has been involved in the photographic industry his entire career and previously served as President of Rangefinder/WPPI and earlier, Hasselblad USA. He founded SkipCohenUniversity.com in 2013. Skip is a co-host for “Mind Your Own Business” and “Beyond Technique,” webcasts through Photofocus.com, writes for several publications including Shutter Magazine and is actively involved in several advisory boards for non-profit organizations.

art study

art study

Phoenix Art Museum – Study

Madame Koch & Her Children

Oil on canvas Madame Koch & Her Children – by Julius Rolshoven

For the last several years I have been spending quite a bit of time at museums studying the art of painting. This includes color theory, composition, techniques for creating reality and more. I do this to try to make my photography art stronger. For those that don’t know I am pushing into the art market with my work. I now consider myself a ‘Lens Based Artist.’ I’ll be exploring different paintings and ideas in future posts.

‘Lens Based Artist?’ You might ask, “What the heck is that, Bob?” All of my source imagery comes through the lens of a camera. But then there is a divergence from photography as I mix, match and manipulate the files. More on this in future blog posts.

Back to the study of art.

I have viewed this image numerous times, and perhaps you can help me a bit. No matter where I stand all eyes in the painting follow me around the room. I have a feeling there is a name for this phenomenon but I haven’t been able to find out what that is. If you know, please chime in.

Painting of Madame Koch and her Children at Phoenix Museum of Art

Child – The Older

Child the Younger

Madame Koch herself

I thought that it was the position of the eye within the eye socket that was the cause of the effect of following you around the room. As you can see from the close crops that the eyes are all in different positions. I find this perplexing. This is quite a large painting, and I’m not sure if that has anything to do with this effect.

If you have any ideas on this, please let me know!

Yours in Creative Photography,       Bob

ppa ipc

ppa ipc

International Photographic Competition – 2018

I have been just outside Atlanta with the Professional Photographers of America (PPA) helping to judge the International Photographic Competition (IPC). Since Sunday afternoon I have been working with some of the best photographers in the industry scoring entries for PPA members to learn and earn.

PPA International Photographic Competition

I am honored that I can be part of this system. Lots of work! Lots of rewards! The work is sitting at attention from Sunday afternoon through Wednesday at midday. The bonus is being in the presence of, and studying, incredible photographic images and then sharing thoughts and ideas with incredible photographers on how an image should score and why. Having to formulate the words to share with fellow jurors, and listening to, and processing their ideas, and coming to a consensus on the final score an image receives is an education in itself for the people participating.

The process itself is education. Prepping images for competition, getting feedback through the challenges that occur during the competition and the critiques that follow all make for a growing experience for photographers that participate. I feel that imaging competition has helped me immensely in becoming the photographer I am today.

I encourage PPA photographers to ‘get in the game’ and don’t stand on the sideline thinking that, ‘I’m not good enough, I’ll wait until I’m better to enter.” You enter the competition to become a stronger image creator and awards, Merits and degrees will follow.

Just as an FYI. I still participate in the competition to continue my growth even after twenty years of entering.

Here are my results from this year’s competition.

If you would like to see larger sizes f these images, you can check these two links.

https://successful-photographer.com/ppa-district-competition-artist

https://successful-photographer.com/ppa-district-competition-bonus

Yours in Creative Photography,       Bob

PS – if you have any questions about the process give me a shout!

red rocks sedona

red rocks sedona

Red Rocks of Sedona – Part Two

Since I have started back to hiking through the red rocks in Sedona once again, I’ve had a great time making images that show the best part of hiking. For these images, I was using the Lumix G9 and the 12-60mm  Leica DG VARIO-ELMARIT f2.8-4.0 lens. This combo has a substantial reach and weighs in about three pounds which is hugely manageable on trails that are considered wilderness by the forest service. Wilderness trails mean clambering over, up and down medium size rocks, so the weight is a factor.

Wilderness area trail photo of the back side of Courthouse Butte – Sedona, AZ

As the trail moves toward another iconic feature called Bell Rock

Meet my twisted friend the juniper.

Lots of interesting junipers litter the sometimes otherworldly landscape of Sedona. Fun fact – the seeds need to pass through a bird to germinate.

This from an article on Lubbock Online by ELLEN PEFFLEY who taught horticulture at the college level for 28 years, 25 of those at Texas Tech, during which time she developed two onion varieties. She is now the sole proprietor of From the Garden, a market garden farmette. You can email her at [email protected].

“The fruit botanically are cones but, unlike pinecones that are dry and open, the fleshy and fused closed scales of juniper resemble berries, thus the reason fruit of juniper is usually referred to as a berry. Berries mature over 18 months, at first green and turn a dark-blue purple or bluish color as they mature. Berries are visible during the winter months. Each berry develops six triangular, hard black seeds, which are eaten and scattered by frugivorous birds.

“A word for the word jar: frugivorous, defined by Merriam Webster as fruit-eating. Fruit is the preferred food for frugivorous birds, which swallow the fruit whole, digest the fleshy scales, pass the hard-shelled seeds through the gut and disperse the seeds. This is why seedling junipers pop up in unusual surroundings.”  http://www.lubbockonline.com/life/2017-01-09/peffley-juniper-berries-sought-birds-food-flavor-base-gin

Yours in Creative Photography,    Bob

 

good old days – marketing monday

good old days – marketing monday

           Ever Think About the Good Old Days? They’re RIGHT NOW!

Marketing Monday by Skip Cohen

Looking for great quotes from Zig Ziglar, a typo in Google took me into Ziggy Marley! Sometimes we stumble on the greatest little gems when we least expect them! I love what I found:

“I don’t have to wait to realize the good old days.” Ziggy Marley

good_old_days

That says it all. The good old days are right now, and I can’t help but think we all spend too much time missing so many of the moments in our own lives. Photographers are hired to capture those spontaneous moments. A great wedding photographer has the responsibility to be the eyes and with video can even be the ears of the bride and groom. A great portrait photographer is hired to capture the personality of the subject. Landscape photographers stop a sunset, a fish mid-stream, again moments out of time that can never be repeated.

The list goes on and on, yet so many photographers, miss the most significant moments in their own lives with their families and friends. They’re so caught up in worrying about the business they fail to enjoy the most important part of their lives, the reason they’re working in the first place – to enjoy life!skip cohen headshot

Ziggy’s right, why wait to realize the good old days?

Skip Cohen has been involved in the photographic industry his entire career and previously served as President of Rangefinder/WPPI and earlier, Hasselblad USA. He founded SkipCohenUniversity.com in 2013. Skip is a co-host for “Mind Your Own Business” and “Beyond Technique,” webcasts through Photofocus.com, writes for several publications including Shutter Magazine and is actively involved in several advisory boards for non-profit organizations.

best photographer

Named Best Photographer 2018 – Kudos Entertainment Magazine

A surprise again that the readers of Sedona’s local weekly entertainment magazine made Bob Coates Photography the 2018 winner of Best Photographer.

 

 

Thanks so much to the people of Sedona for voting me in! And, thanks to Kudos (The Good Life) entertainment magazine/newspaper for holding the contest.

Yours in Creative Photography,        Bob

red rocks

red rocks

Red Rocks of Sedona, Arizona

I am incredibly fortunate to live in a picturesque area filled with red rocks, blue skies, and bounteous wildlife. I carry a camera with me wherever I go. I used to try to do this in the past but found myself parking my camera when I wasn’t officially working because the weight was uncomfortable. As a Panasonic Lumix Ambassador, I find that I have a camera with me at all times because the gear is lightweight and gives me the quality I need.

bell rock sedona arizona photoPath down to Bell Rock in Sedona made with FZ2500

My quest for lighter weight gear was prompted by my wife Holly who pointed out that I was hauling thirty-five pounds of photo gear with me on personal trips. When I said, “What’s your problem? You aren’t carrying it.” She replied, “Neither are you as you often leave the gear in the room because it is so uncomfortably heavy. My wife is a brilliant woman who knows how to pierce my sometimes thick skull.

courthouse butte sedona arizona imageCourthouse Butte – Images processed with Adobe Photoshop and Skylum’s Luminar 2018 **

Today I’m featuring the Lumix FZ2500 which is a prosumer camera. It can do almost everything as it is an all-in-one with a zoom range of 25-480mm and tons of features. The FZ2500 is a little under 2 1/2 pounds. The beauty is that it can focus in macro mode almost as close as you can get the camera to the subject. With the built-in f2.8-4.0 power zoom lens, it has a reach of 480mm optical. That’s a long way!

closeup courthouse butte sedona arizona photoDetail of Courthouse Butte

One more thought is that many times a crop of the photo can be much stronger image and tell the story in a better fashion. Here’s square crop of the top photo in the post.

bell rock sedona arizonaA stronger rendition of the top photo with a square crop.

Yours in Creative Photography,    Bob

PS – Take ten bucks off Luminar or other Skylum software with the coupon code – COATES

take a break

take a break

Learning to Take a Break!

Monday Morning Marketing by Skip Cohen

I’m an optimist. I’ve always believed the future is going to be better than the past. And I also believe I have a role in that. The great thing about human beings, myself in particular, is that I can change. I can do better. If you can get up every day, stay optimistic, and believe the future is better than the past, those few things get you through a lot of tough times.” – Jeffrey Immelt

It’s one of my favorite quotes, because I’m often criticized for being overly optimistic. I love this industry and while being a small business owner keeps getting tougher, there’s business out there, but it takes creativity, diversification and focus to find it.

bob coates chilling in the studioAbove Bob Coates taking a break in the studio getting ready for some ‘Chill Time’.

I don’t know anybody who’s afraid of working hard, but the tough part is patience and recognizing when you need to take a break. You can’t be creative if you’re tired or missing time with family and friends because you’re working so hard.

For example, now and then something comes along that totally lights your fire. You’re driven by the passion for some aspect of this business you love. Before you realize it you’ve become completely consumed. You’re totally focused, never noticing that very thin line between your obsession for your business and that of a crack addict!

You’ve got to recognize what they meant when they coined the phrase, “Rome wasn’t built in a day!” That means it’s up to you recognize when you’re approaching burnout and take a break. It takes work to find balance between all the hats you wear, and it’s just as constructive to step away from the business as it is to keep working.

Remember, you can’t create images that tug at people’s heartstrings if your own heart isn’t in it! Recognize when you’re tired, creativity is declining and you need a break. Then, like the Nike tagline: JUST DO IT!

Skip Cohen has been involved in the photographic inskip cohen headshotdustry his entire career and previously served as President of Rangefinder/WPPI and earlier, Hasselblad USA. He founded SkipCohenUniversity.com in 2013. Skip is a co-host for “Mind Your Own Business” and “Beyond Technique,” webcasts through Photofocus.com, writes for several publications including Shutter Magazine and is actively involved in several advisory boards for non-profit organizations.

 

 

 

lumix g9 tether

lumix g9 tether

Tether the Lumix G9 Camera

I was working on a commercial job photographing product for the Crystal Magic website today. I’ve got to tell you the tethering experience with this camera was sublime. I know that is some pretty intense emotion for working with a camera. But, if you’ve worked with other systems that don’t hook up quickly to the computer or drop the connection in the middle of a shoot, numerous times, you know exactly how I feel.

crstal magic bead imageHere’s one of the finished beauty shots of the bracelets showing the detail and closeup color.

I’ve been shooting with this set-up for a while and realized I hadn’t shared the ease of this and how wonderful it is when you are working on set with a designer or other creative. When they can see exactly what is happening with the live view, it speeds the setup time immensely. And, then immediately see the finished exposure seconds later, while moving RAW files, well what can I say? Wahoo!

I was working with Molly from https://www.crystalmagic.com, and we were shooting a large number of bracelets that needed multiple shots of each. With Molly getting confirmation on each Item and angle as we worked it sped up the process immensely.

lumix g9 tether screenScreen showing Live View from the  with Adobe Bridge on the right with the captured photo

With the free download of Lumix Tether which you can get with Lumix G9 camera ownership, you can control the camera, use Live View and move images to your computer in a snap via a USB cord. I shoot to a folder on my desktop and link Adobe Bridge to that folder. When an image is photographed, you can see it almost immediately.

photo of lumix g9Lumix G9 on set. Note that the camera is set to show what the image will look like in a square format.

All images on the website are to be square aspect ratio. The camera is set to show that to make it easier to determine composition. It’s a great feature, but in case you want to view the entire image in 2/3 or 4/3 format after the fact you can strip away the crop and see all of the photos, but only if you shoot in RAW. If you shoot in jpeg, the crop factor is baked into the file.

In a couple of weeks I will be doing a video on the full use and ease of setup on the G9 and Lumix Tether system.

Yours in Creative Photography,     Bob

just say no

just say no

Just Say No – Marketing Monday Post

by Skip Cohen

Bringing Back Nancy Regan’s “Just Say No” Campaign

NO!No graphic by Bob Coates Photography

Many of you aren’t old enough to remember Nancy Regan’s “Just Say No” campaign, but I ran across a reference to her recently and started thinking about the simplicity of that statement. Well, it seems like the perfect way to have some fun thinking about a few new ground rules for professional photographers:

Just say no to thinking, “I’ll fix it in the computer later!”

Just say no to companies who make promises to deliver on time and then don’t come through.

Just say no to lowering your pricing before you’ve exhausted every idea you have available to add value!

From an old post from Cliff Mautner: “In order to combat the apprehension of my wedding clients, I felt the need to add a bit of value to their collection in lieu of reducing my pricing – which I was dead set against. An added hour here, a flexible payment plan there, and things fell into place nicely.” 

Just say no to putting off that mailing you need to do to all your previous brides who are now starting families.

Just say no to those “trolls” in your life who drain energy instead of creating it!

Just say no to giving up the fight to be creative in attacking the market and developing a program of diversification in your business.

Just say no to negative people in your life. They don’t have to love your dreams, just respect them!

Okay, who wants to add a few more?

skip cohen headshot

Skip Cohen has been involved in the photographic industry his entire career and previously served as President of Rangefinder/WPPI and earlier, Hasselblad USA. He founded SkipCohenUniversity.com in 2013. Skip is a co-host for “Mind Your Own Business” and “Beyond Technique,” webcasts through Photofocus.com, writes for several publications including Shutter Magazine and is actively involved in several advisory boards for non-profit organizations.